Google Ads Specialist

VA Masters; San Jose; On-site; PHP 558,000 - 893,000; Full time

Job summary

VA Masters in the Philippines is seeking an experienced Google Ads / PPC Specialist to own our paid search program for our direct-to-consumer product line. You will inherit live Search and Performance Max campaigns, audit current setup, correct what isn’t working, and drive stronger conversion performance with minimal oversight.

You’ll operate independently at an expert level, implementing structured tests, reporting progress, and scaling campaigns as targets are met to deliver measurable ROI

Qualifications

• Hands-on experience managing Google Ads campaigns including Search and Performance Max.
• Proven ability to improve conversions and reduce CPA for ecommerce or D2C accounts.
• Ability to independently audit an existing ad account and create a prioritized action plan.
• Strong knowledge of conversion tracking, GA, and reporting.
• Skills in keyword research, bidding strategies, audience targeting, and ad copywriting.
• References or case examples available.
• Reliable, detail-oriented, and able to work without supervision.
• Strong written and verbal communication skills.

Responsibilities

• Audit existing Google Ads campaigns and identify gaps and opportunities.
• Implement corrections aligned with Google Ads best practices.
• Optimize for conversions and ROAS, not just clicks.
• Manage keyword research, negatives, match types, and search terms.
• Write and test ad copy, headlines, descriptions, and assets.
• Monitor budget and bidding strategies; track performance daily.
• Report conversions, CPA, and campaign results.
• Recommend scaling once targets are met.
• Run structured tests to improve performance over time.
• Provide regular updates on account health and results.

Skills

Google Ads

PPC

Performance Max

Conversion tracking

Analytics

Budget optimization

Ad copywriting

Independently audit

Communication

Tools

Google Analytics

Google Tag Manager

Google Merchant Center

Job description

Job Summary:

We're ready to welcome an experienced Google Ads / PPC Specialist to take ownership of our paid search program for our direct-to-consumer product line. You will inherit live Search and Performance Max campaigns, audit what is currently in place, correct what isn't working, and drive them toward stronger conversion performance. This role suits someone who operates independently at an expert level — someone who improves accounts without needing their work double-checked.

Key Responsibilities:

• Audit existing Google Ads Search and Performance Max campaigns and identify gaps, misconfigurations, and missed opportunities
• Implement corrections and bring the account in line with current Google Ads best practices
• Optimize campaigns for conversions and return on ad spend, not just clicks or impressions
• Manage keyword research, negative keyword lists, match types, and search term analysis
• Write and test ad copy, headlines, descriptions, and assets for Search and PMax
• Monitor budgets, bidding strategies, and daily account performance
• Track and report on conversions, cost per acquisition, and campaign results
• Recommend when and how to scale campaigns once performance targets are met
• Propose and execute structured tests to improve account performance over time
• Keep the team informed with clear, regular updates on account health and results

Mandatory Skills:

• Proven hands-on experience managing Google Ads campaigns, including Search and Performance Max
• Strong track record of improving conversions and reducing cost per acquisition for e-commerce or direct-to-consumer accounts
• Ability to independently audit an existing ad account and produce a clear, prioritized action plan
• Solid understanding of conversion tracking, Google Analytics, and campaign reporting
• Working knowledge of keyword research, bidding strategies, audience targeting, and ad copywriting
• Demonstrable results with previous clients or employers, with references or case examples available
• Reliable, detail-oriented, and able to work independently without supervision
• Strong communication skills, both written and verbal

Preferred Skills:

• Experience running paid media for physical product brands or online stores
• Familiarity with Google Merchant Center and Shopping campaigns
• Experience with Google Tag Manager and event-based conversion setup
• Exposure to other paid channels such as Meta Ads or Microsoft Ads
• Google Ads certification
• Ability to manage multiple campaigns and priorities simultaneously

Why Join Us:

This is an opportunity to take full ownership of an established ad account and make an immediate, measurable impact. You will be trusted to run the program your way, with the freedom to test, refine, and scale as results come in. If you're a self-directed specialist who prefers autonomy over micromanagement, you'll fit in well here.