Google Ads PPC Specialist

VA Masters; Victorias; On-site; PHP 420,000 - 650,000; Full time

Job summary

VA Masters is seeking an experienced Google Ads / PPC Specialist to own the paid search program for our direct‑to‑consumer product line. You will inherit live Search and Performance Max campaigns, audit what is in place, correct what isn’t working, and drive stronger conversion performance.

This role suits someone who operates independently at an expert level. You will audit campaigns, implement optimizations, test strategies, and provide regular updates on performance and health of the accounts

Qualifications

• Proven hands-on experience managing Google Ads campaigns (Search & Performance Max).
• Strong record of improving conversions and lowering CPA for e‑commerce or DTC accounts.
• Ability to audit an existing account and produce a clear action plan.
• Solid understanding of conversion tracking, GA, and reporting.
• Knowledge of keyword research, bidding strategies, targeting, and ad copy.
• Demonstrable results with clients/employers; references or case examples available.

Responsibilities

• Audit existing Google Ads Search and Performance Max campaigns and identify gaps and opportunities.
• Implement corrections to align with Google Ads best practices.
• Optimize campaigns for conversions and ROAS, beyond clicks/impressions.
• Manage keyword research, negative keywords, match types, and search term analysis.
• Write and test ad copy, headlines, descriptions, and assets for Search and PMax.
• Monitor budgets, bidding strategies, and daily account performance.
• Track conversions, CPA, and campaign results; report findings.

Skills

Google Ads campaigns

Performance Max

Conversion optimization

Analytics & reporting

Keyword research

Ad copywriting

Independent work

Communication skills

Tools

Google Analytics

Google Tag Manager

Google Merchant Center

Job description

Job Summary:

We're seeking an experienced Google Ads / PPC Specialist to take ownership of our paid search program for our direct-to-consumer product line. You will inherit live Search and Performance Max campaigns, audit what is currently in place, correct what isn't working, and drive them toward stronger conversion performance. This role suits someone who operates independently at an expert level — someone who improves accounts without needing their work double-checked.

Key Responsibilities:

• Audit existing Google Ads Search and Performance Max campaigns and identify gaps, misconfigurations, and missed opportunities
• Implement corrections and bring the account in line with current Google Ads best practices
• Optimize campaigns for conversions and return on ad spend, not just clicks or impressions
• Manage keyword research, negative keyword lists, match types, and search term analysis
• Write and test ad copy, headlines, descriptions, and assets for Search and PMax
• Monitor budgets, bidding strategies, and daily account performance
• Track and report on conversions, cost per acquisition, and campaign results
• Recommend when and how to scale campaigns once performance targets are met
• Propose and execute structured tests to improve account performance over time
• Keep the team informed with clear, regular updates on account health and results

Mandatory Skills:

• Proven hands-on experience managing Google Ads campaigns, including Search and Performance Max
• Strong track record of improving conversions and reducing cost per acquisition for e-commerce or direct-to-consumer accounts
• Ability to independently audit an existing ad account and produce a clear, prioritized action plan
• Solid understanding of conversion tracking, Google Analytics, and campaign reporting
• Working knowledge of keyword research, bidding strategies, audience targeting, and ad copywriting
• Demonstrable results with previous clients or employers, with references or case examples available
• Reliable, detail-oriented, and able to work independently without supervision
• Strong communication skills, both written and verbal

Preferred Skills:

• Experience running paid media for physical product brands or online stores
• Familiarity with Google Merchant Center and Shopping campaigns
• Experience with Google Tag Manager and event-based conversion setup
• Exposure to other paid channels such as Meta Ads or Microsoft Ads
• Google Ads certification
• Ability to manage multiple campaigns and priorities simultaneously

Why Join Us:

This is an opportunity to take full ownership of an established ad account and make an immediate, measurable impact. You will be trusted to run the program your way, with the freedom to test, refine, and scale as results come in. If you're a self-directed specialist who prefers autonomy over micromanagement, you'll fit in well here.