Digital Marketing Analyst

Renren Giantly Philippines Inc; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

Renren Giantly Philippines Inc in the Philippines is seeking a results-driven account manager to lead client relationships, drive growth, and align paid media with business goals across search and social channels.

You will oversee CRM integration, lead management, training, and reporting to show ROI and inform budget decisions.

Qualifications

• Lead and manage client accounts effectively.
• Develop and maintain client relationships with focus on growth.
• Coordinate paid media campaigns and optimization.

Responsibilities

• Serve as the primary point of contact for assigned client accounts
• Lead performance review meetings and strategic planning sessions
• Build trusted advisor relationships through proactive communication
• Identify opportunities for account growth and upsell based on performance data and client objectives
• Present and close upsell opportunities including budget increases, new platforms, and expanded services
• Drive client retention and revenue expansion through measurable impact
• Develop and execute paid media strategies across Google Ads, Meta (Facebook & Instagram) Ads, and Microsoft/Bing Ads
• Manage full campaign lifecycle including audience targeting, creative testing, keyword strategy, and budget allocation
• Optimize campaigns to improve CPL, CPA, ROAS, and overall conversion performance
• Ensure all ad-generated leads are properly tracked and attributed within the client’s CRM
• Monitor lead quality and pipeline performance to evaluate true ROI
• Analyze conversion data from lead to opportunity to closed revenue
• Identify gaps between marketing performance and sales follow-up
• Train clients on how to properly manage and respond to inbound leads generated from paid advertising
• Provide best practices for speed-to-lead, follow-up cadence, and conversion tracking
• Educate clients on CRM workflows, reporting visibility, and performance metrics
• Support clients in improving lead conversion rates, not just lead volume
• Deliver clear, executive-level performance reports connecting ad performance to CRM outcomes
• Provide strategic recommendations based on both marketing and sales data
• Use performance insights to recommend budget increases and strategic expansion opportunities

Job description

Key Responsibilities

Client Management & Growth

• Serve as the primary point of contact for assigned client accounts

• Lead performance review meetings and strategic planning sessions

• Build trusted advisor relationships through proactive communication

• Identify opportunities for account growth and upsell based on performance data and client objectives

• Present and close upsell opportunities including budget increases, new platforms, and expanded services

• Drive client retention and revenue expansion through measurable impact

Paid Media Strategy & Execution

• Develop and execute paid media strategies across:

  • Google Ads

  • Meta (Facebook & Instagram) Ads

  • Microsoft/Bing Ads

• Manage full campaign lifecycle including audience targeting, creative testing, keyword strategy, and budget allocation

• Optimize campaigns to improve CPL, CPA, ROAS, and overall conversion performance

CRM Integration & Lead Management

• Ensure all ad-generated leads are properly tracked and attributed within the client’s CRM

• Monitor lead quality and pipeline performance to evaluate true ROI

• Analyze conversion data from lead to opportunity to closed revenue

• Identify gaps between marketing performance and sales follow-up

Client Training & Lead Handling Enablement

• Train clients on how to properly manage and respond to inbound leads generated from paid advertising

• Provide best practices for speed-to-lead, follow-up cadence, and conversion tracking

• Educate clients on CRM workflows, reporting visibility, and performance metrics

• Support clients in improving lead conversion rates, not just lead volume

Reporting & Performance Insights

• Deliver clear, executive-level performance reports connecting ad performance to CRM outcomes

• Provide strategic recommendations based on both marketing and sales data

• Use performance insights to recommend budget increases and strategic expansion opportunities