Performance Marketing Specialist

DigiPlus Interactive Corp; Philippines; On-site; PHP 420,000 - 660,000; Full time

Job summary

DigiPlus Interactive Corp in the Philippines is hiring a Paid Acquisition Specialist to plan, launch, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, and other approved channels. You will monitor spend, pacing, and performance, and translate data into actionable optimizations.

Responsibilities include analyzing the full acquisition funnel, conducting structured A/B tests, maintaining testing records, and collaborating with creative, analytics, and product teams to improve ROI

Qualifications

• Experience planning and managing paid acquisition campaigns across multiple platforms.
• Ability to analyze metrics and translate data into actionable optimizations.
• Familiarity with A/B testing and experimentation across creatives and audiences.

Responsibilities

• Plan, set up, quality-check, launch, monitor, and optimize paid campaigns across major platforms.
• Monitor daily spend and budget pacing, flagging underspending/overspending and delivery issues.
• Analyze the complete acquisition funnel including ROAS, CAC, and retention data where available.
• Evaluate performance by channel, campaign, ad set, audience, placement, and landing page.
• Conduct structured A/B tests across creatives, audiences, bidding strategies, and landing-page approaches.
• Maintain clear testing records covering hypothesis, variables, duration, results, and next actions.
• Collaborate with creative teams to develop performance briefs and new concepts informed by results.
• Prepare regular performance reports explaining drivers, risks, and recommended actions.
• Maintain campaign naming conventions and tracking parameters for accurate reporting.
• Coordinate with analytics, product, operations, and finance to investigate data issues.
• Perform competitor, audience, platform, and market research using publicly available information.
• Stay updated on advertising platform changes and emerging tools.
• Ensure all campaigns comply with laws, platform policies, and internal requirements.
• Escalate account risks, compliance concerns, and budget issues as needed.

Skills

Paid advertising

Campaign optimization

Performance analysis

A/B testing

Budget monitoring

Reporting

Cross-functional teamwork

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

• Set up, quality-check, launch, monitor, and optimize paid acquisition campaigns across Meta Ads, Google Ads, TikTok Ads, and other approved advertising channels.
• Monitor daily campaign spend and budget pacing, identifying underspending, overspending, delivery issues, and performance anomalies.
• Track and analyze the complete acquisition funnel, including impressions, clicks, CTR, CPC, CPM, registrations, first-time deposits, conversion rates, CPA/CAC, ROAS, retention, and LTV where data is available.
• Analyze performance by channel, campaign, ad set, audience, placement, location, device, creative, and landing page to identify actionable opportunities.
• Conduct structured A/B tests across creatives, audiences, bidding strategies, placements, campaign objectives, and landing‑page approaches.
• Maintain clear testing records covering each test's hypothesis, variable, duration, result, conclusion, and recommended next action.
• Work with creative and content teams to develop performance‑based briefs, new creative concepts, and variations informed by campaign results.
• Prepare regular performance reports that explain major changes, likely drivers, evidence strength, risks, and recommended actions.
• Maintain accurate campaign naming conventions, tracking parameters, reporting files, and other campaign documentation.
• Coordinate with analytics, product, operations, finance, and other relevant teams to investigate tracking discrepancies and conversion‑data issues.
• Conduct competitor, audience, platform, and market research using authorized and publicly available information.
• Stay updated on advertising‑platform changes, industry developments, and emerging performance‑marketing tools.
• Ensure all campaigns and creatives comply with applicable laws, platform advertising policies, internal requirements, age restrictions, and responsible gaming standards.
• Escalate advertising‑account risks, compliance concerns, unusual data patterns, and material budget issues.