Performance Marketing Manager

IAPFSAI Technologies; Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Job summary

IAPFSAI Technologies is seeking a data-driven Performance Marketing Manager to lead our paid media strategies for SaaS products and IT services. You will drive user acquisition, optimize ROAS and CAC, and ensure high-quality B2B leads.

The role requires hands-on campaign management across Google Ads, LinkedIn, and Meta, with a focus on testing, reporting, and budget discipline.

Qualifications

• 4+ years of hands-on experience in performance marketing and paid media.
• Proven track record of scaling B2B lead generation campaigns.
• Expertise in Google Analytics, Tag Manager, and ad tracking pixels.

Responsibilities

• Plan, execute, and scale paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
• Analyze campaign data to optimize CPA, ROAS, and lead quality.
• Conduct A/B testing on ad copies, creatives, and landing pages.
• Manage marketing budgets and deliver daily/weekly performance reports.

Skills

Performance marketing

Lead generation

A/B testing

Tools

Google Analytics

Tag Manager

Ad tracking pixels

Job description

We are looking for a data-driven Performance Marketing Manager to lead our paid media strategies. You will be responsible for scaling user acquisition for our SaaS products and IT services by optimizing ad spends across various platforms. Your goal is to maximize ROI, lower CAC, and drive high-quality B2B leads.

Responsibilities

• Plan, execute, and scale paid campaigns on Google Ads, LinkedIn Ads, and Meta Ads.
• Analyze campaign data to optimize CPA, ROAS, and lead quality.
• Conduct A/B testing on ad copies, creatives, and landing pages.
• Manage marketing budgets and deliver daily/weekly performance reports.

Requirements

• 4+ years of hands-on experience in performance marketing and paid media.
• Proven track record of scaling B2B lead generation campaigns.
• Expertise in Google Analytics, Tag Manager, and ad tracking pixels.