Senior Marketing Lead, Global B2B Growth

Thomson Reuters; Manila; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

Thomson Reuters Foundation in Manila, Philippines, is seeking a Senior Marketing Specialist to bring our products, services, and partnerships to market. Based in the Philippines and reporting to the Enterprise Lead, you will generate qualified leads and support sustainable income growth while upholding Reuters Trust Principles.

You will craft focused multi-channel campaigns, define audience segments and messaging, coordinate launches, and align marketing with sales.

Qualifications

• Experience leading multi-channel campaigns with measurable impact on revenue.
• Ability to translate complex offerings into clear customer propositions.
• Strong written and verbal communication for varied audiences.
• Proven track record in B2B marketing and demand generation across channels.

Responsibilities

• Develop focused marketing plans aligned with product strategy and revenue targets.
• Define priority audiences, value propositions, messaging, channels and measurable objectives.
• Plan and execute integrated activity across owned, earned, and paid channels to generate leads and improve conversion.
• Lead launches for new offerings, coordinating assets, journeys and thought-leadership marketing.
• Align customer lifecycle and sales processes to strengthen lead management and pipeline.

Skills

Marketing strategy

Demand generation

B2B marketing

Messaging & positioning

Digital marketing

Campaign analytics

Project management

Cross-functional collaboration

Tools

CRM systems

Marketing automation

Sales pipeline systems

Job description

Thomson Reuters Foundation in Manila, Philippines, is seeking a Senior Marketing Specialist to bring our products, services, and partnerships to market. Based in the Philippines and reporting to the Enterprise Lead, you will generate qualified leads and support sustainable income growth while upholding Reuters Trust Principles.

You will craft focused multi-channel campaigns, define audience segments and messaging, coordinate launches, and align marketing with sales.