Strategic Marketing Lead: Global Campaigns & Growth

PHL002 Thomson Reuters Corporation Pte Limited - Phil Branch; Manila; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Thomson Reuters Foundation in the Philippines is seeking a Senior Marketing Specialist to drive the marketing strategy for the Enterprise Hub. You will define audiences, craft value propositions, and shape messaging across channels to support income targets and organizational goals.

You will lead go-to-market launches, coordinate campaigns with product, sales and delivery teams, and ensure brand alignment with Reuters Trust Principles.

Qualifications

• Substantial marketing experience with ownership of multi-channel campaigns and launches.
• Experience marketing to business or institutional audiences and collaborating with sales.
• Ability to turn complex services into clear propositions and messaging.
• Strong digital marketing skills across email, web, paid media, and analytics.
• Experience using audience research, segmentation and KPI reporting.

Responsibilities

• Marketing strategy: Develop focused marketing plans aligned with product strategy and income targets.
• Audience and proposition development: Define priority segments, messaging and measurable objectives.
• Campaign delivery: Plan and deliver integrated activity across channels to build awareness and generate leads.
• Go-to-market leadership: Lead launches, coordinate assets and customer journeys across teams.
• Customer lifecycle and sales alignment: Manage communications throughout onboarding, retention and renewal.
• Market insight and performance: Support discovery, pricing, segmentation and KPI-based optimization.
• Delivery and governance: Coordinate teams, manage budgets, ensure brand-consistency and compliance.

Skills

Marketing strategy

Multi-channel campaigns

B2B marketing

Audience segmentation

Campaign analytics

Cross-functional teamwork

Go-to-market

Job description

Thomson Reuters Foundation in the Philippines is seeking a Senior Marketing Specialist to drive the marketing strategy for the Enterprise Hub. You will define audiences, craft value propositions, and shape messaging across channels to support income targets and organizational goals.

You will lead go-to-market launches, coordinate campaigns with product, sales and delivery teams, and ensure brand alignment with Reuters Trust Principles.