Senior Marketing Strategist for Enterprise Growth

THOMSON REUTERS CORP PTE LTD - PHILIPPINE BRANCH; Taguig; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

The Thomson Reuters Foundation is seeking a Senior Marketing Specialist, based in the Philippines, to bring products, services, and partnerships to market, generate qualified leads, and support income growth while upholding Reuters Trust Principles.

You will lead multi-channel campaigns, define audiences and value propositions, and manage go-to-market launches with cross-functional teams across the enterprise hub.

Qualifications

• Experience: Substantial marketing experience, including ownership of multi-channel campaigns, demand generation and product or service launches with measurable audience or revenue outcomes.
• Business-to-business marketing: Experience marketing to business or institutional audiences and working with colleagues responsible for products, sales, partnerships and delivery.
• Positioning and communications: Ability to turn complex expertise and services into clear propositions and customer-focused messaging, supported by excellent written and verbal communication.
• Digital marketing: Strong capability across email, web, search, paid media, social media, content marketing and campaign analytics.
• Insight and analysis: Experience using audience research, segmentation and testing; defining key performance indicators; reporting performance; and translating evidence into action.
• Project and stakeholder management: Ability to coordinate contributors, manage competing priorities, budgets and external suppliers, and deliver autonomously across functions, cultures and time zones.
• Core competencies: Commercial awareness, sound judgement, responsible marketing practice and a clear commitment to the Foundation’s mission and the Reuters Trust Principles.

Responsibilities

• Marketing strategy: Develop focused marketing plans aligned with the Enterprise Hub’s product strategy, commercial priorities, income targets and organisational objectives.
• Audience and proposition development: Define priority audience segments, value propositions, messaging, channels and measurable objectives, translating complex expertise into clear, customer-focused communications.
• Campaign delivery: Plan and deliver integrated activity across owned, earned and paid channels to build awareness, generate qualified leads and improve conversion.
• Go-to-market leadership: Lead launches for new and updated offerings, coordinating launch plans, campaign assets, customer journeys and thought-leadership marketing across contributing teams.
• Customer lifecyle and sales alignment: Manage communications from acquisition and nurture through onboarding, retention and renewal, working with business development colleagues to strengthen lead-management processes and the salesfunnel.
• Market insight and performance: Support customer discovery, market validation,pricing and packaging; set campaign key performance indicators and usesegmentation, testing, feedback and analysis to optimise campaigns and informproduct decisions.
• Delivery and governance: Coordinate internal teams and external suppliers, managebudgets and schedules, maintain accurate campaign and pipeline data, and ensureall activity is brand-consistent and compliant with the Reuters Trust Principles.

Job description

The Thomson Reuters Foundation is seeking a Senior Marketing Specialist, based in the Philippines, to bring products, services, and partnerships to market, generate qualified leads, and support income growth while upholding Reuters Trust Principles.

You will lead multi-channel campaigns, define audiences and value propositions, and manage go-to-market launches with cross-functional teams across the enterprise hub.