Senior B2B Growth Marketing Strategist

Thomson Reuters; Manila; Hybrid; PHP 800,000 - 1,800,000; Full time

Benefits offered by this job

Competitive salary and benefits

Global learning & development

Hybrid work model

Job summary

Thomson Reuters Foundation is seeking a Senior Marketing Specialist in Manila to turn complex offerings into customer-focused propositions. You will lead multi-channel campaigns, drive demand generation, and align marketing with enterprise priorities across global teams.

You will own audience targeting, messaging, and go-to-market launches while coordinating with product, sales, and partnerships to ensure sustainable income growth and brand integrity.

Qualifications

• Proven ability to develop and execute multi-channel marketing plans.
• Experience marketing to business/institutional audiences and collaborating with product, sales, and partnerships.
• Strong messaging, positioning, and communication skills across channels.

Responsibilities

• Develop marketing strategy aligned with product strategy and targets.
• Define audience segments, value propositions, messaging, channels and measurable objectives.
• Plan and deliver integrated campaigns across owned, earned, and paid media to generate leads and drive conversions.
• Lead launches for new offerings, coordinating assets, journeys, and thought-leadership marketing.
• Coordinate with business development to align lead generation and sales funnel processes.
• Monitor market insights, pricing, packaging, and KPI reporting to optimize campaigns.

Skills

Multi-channel marketing

Demand generation

B2B marketing

Positioning & messaging

Digital marketing

Analytics & KPI tracking

Project & stakeholder management

Tools

CRM systems

Marketing automation

Sales pipeline management

Job description

Thomson Reuters Foundation is seeking a Senior Marketing Specialist in Manila to turn complex offerings into customer-focused propositions. You will lead multi-channel campaigns, drive demand generation, and align marketing with enterprise priorities across global teams.

You will own audience targeting, messaging, and go-to-market launches while coordinating with product, sales, and partnerships to ensure sustainable income growth and brand integrity.