Philippines-Based Senior Marketing Specialist — Lead Multi-Channel Growth

Thomson Reuters; Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

The Thomson Reuters Foundation is seeking a Senior Marketing Specialist based in the Philippines to bring our enterprise products, services, and partnerships to market. You will generate qualified leads and support income growth while upholding Reuters Trust Principles.

You will develop channel strategies, define audience segments, coordinate multi-channel campaigns, and lead go-to-market launches with cross-functional teams to optimize the sales funnel.

Qualifications

• Substantial marketing experience with ownership of multi-channel campaigns and launches with measurable outcomes.
• Experience marketing to business audiences and collaborating with products, sales and partnerships.
• Ability to translate complex offerings into clear propositions and customer-focused messaging.
• Strong digital marketing skills across email, web, paid media, social, content and analytics.
• Experience using audience research, segmentation and testing to drive action.
• Ability to coordinate contributors, manage budgets and external suppliers across time zones.

Responsibilities

• Develop focused marketing plans aligned with product strategy, commercial priorities, income targets and objectives.
• Define priority audience segments, value propositions, messaging, channels and measurable objectives.
• Plan and deliver integrated activity across owned, earned and paid channels to build awareness, generate qualified leads and improve conversion.
• Lead launches for new and updated offerings, coordinating assets, journeys and thought-leadership marketing.
• Manage communications from acquisition through onboarding, retention and renewal with sales alignment.
• Support pricing, packaging, campaign KPIs and data-driven optimisations to inform product decisions and marketing.
• Coordinate internal teams and external suppliers, manage budgets and schedules, ensure brand consistency and adherence to principles.

Skills

Marketing strategy

Multi-channel campaigns

Demand generation

B2B marketing

Digital marketing

Campaign analytics

Project management

Stakeholder management

Tools

CRM

Marketing automation

Sales pipeline systems

Job description

The Thomson Reuters Foundation is seeking a Senior Marketing Specialist based in the Philippines to bring our enterprise products, services, and partnerships to market. You will generate qualified leads and support income growth while upholding Reuters Trust Principles.

You will develop channel strategies, define audience segments, coordinate multi-channel campaigns, and lead go-to-market launches with cross-functional teams to optimize the sales funnel.