Senior Marketing Specialist

Thomson Reuters; Manila; Vor Ort; PHP 900.000 - 1.300.000; Vollzeit

Zusammenfassung

The Thomson Reuters Foundation is seeking a Senior Marketing Specialist based in the Philippines to bring our enterprise products, services, and partnerships to market. You will generate qualified leads and support income growth while upholding Reuters Trust Principles.

You will develop channel strategies, define audience segments, coordinate multi-channel campaigns, and lead go-to-market launches with cross-functional teams to optimize the sales funnel.

Qualifikationen

• Substantial marketing experience with ownership of multi-channel campaigns and launches with measurable outcomes.
• Experience marketing to business audiences and collaborating with products, sales and partnerships.
• Ability to translate complex offerings into clear propositions and customer-focused messaging.
• Strong digital marketing skills across email, web, paid media, social, content and analytics.
• Experience using audience research, segmentation and testing to drive action.
• Ability to coordinate contributors, manage budgets and external suppliers across time zones.

Aufgaben

• Develop focused marketing plans aligned with product strategy, commercial priorities, income targets and objectives.
• Define priority audience segments, value propositions, messaging, channels and measurable objectives.
• Plan and deliver integrated activity across owned, earned and paid channels to build awareness, generate qualified leads and improve conversion.
• Lead launches for new and updated offerings, coordinating assets, journeys and thought-leadership marketing.
• Manage communications from acquisition through onboarding, retention and renewal with sales alignment.
• Support pricing, packaging, campaign KPIs and data-driven optimisations to inform product decisions and marketing.
• Coordinate internal teams and external suppliers, manage budgets and schedules, ensure brand consistency and adherence to principles.

Kenntnisse

Marketing strategy

Multi-channel campaigns

Demand generation

B2B marketing

Digital marketing

Campaign analytics

Project management

Stakeholder management

Tools

CRM

Marketing automation

Sales pipeline systems

Jobbeschreibung

Senior Marketing Specialist

Job Description

The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters, the global AI and technology company.

As an independent UK, Irish, and US registered charity, we use our media, legal, and data expertise to foster free, fair, and informed societies.

Are you a commercially minded marketer who can turn complex expertise into compelling offers? We're seeking a Senior Marketing Specialist, based in the Philippines and reporting to the Enterprise Lead, to bring our products, services, and partnerships to market, generate qualified leads, and support sustainable income growth while upholding the Reuters Trust Principles.

Key Responsibilities

• Marketing strategy: Develop focused marketing plans aligned with the Enterprise Hub's product strategy, commercial priorities, income targets and organisational objectives.
• Audience and proposition development: Define priority audience segments, value propositions, messaging, channels and measurable objectives, translating complex expertise into clear, customer-focused communications.
• Campaign delivery: Plan and deliver integrated activity across owned, earned and paid channels to build awareness, generate qualified leads and improve conversion.
• Go-to-market leadership: Lead launches for new and updated offerings, coordinating launch plans, campaign assets, customer journeys and thought-leadership marketing across contributing teams.
• Customer lifecye and sales alignment: Manage communications from acquisition and nurture through onboarding, retention and renewal, working with business development colleagues to strengthen lead-management processes and the salesfunnel.
• Market insight and performance: Support customer discovery, market validation,pricing and packaging; set campaign key performance indicators and usesegmentation, testing, feedback and analysis to optimise campaigns and informproduct decisions.
• Delivery and governance: Coordinate internal teams and external suppliers, managebudgets and schedules, maintain accurate campaign and pipeline data, and ensureall activity is brand-consistent and compliant with the Reuters Trust Principles.

Required Qualifications

• Experience: Substantial marketing experience, including ownership of multi-channel campaigns, demand generation and product or service launches with measurable audience or revenue outcomes.
• Business-to-business marketing: Experience marketing to business or institutional audiences and working with colleagues responsible for products, sales, partnerships and delivery.
• Positioning and communications: Ability to turn complex expertise and services into clear propositions and customer-focused messaging, supported by excellent written and verbal communication.
• Digital marketing: Strong capability across email, web, search, paid media, social media, content marketing and campaign analytics.
• Insight and analysis: Experience using audience research, segmentation and testing; defining key performance indicators; reporting performance; and translating evidence into action.
• Project and stakeholder management: Ability to coordinate contributors, manage competing priorities, budgets and external suppliers, and deliver autonomously across functions, cultures and time zones.
• Core competencies: Commercial awareness, sound judgement, responsible marketing practice and a clear commitment to the Foundation's mission and the Reuters Trust Principles.

Preferred Qualifications

• Systems experience: Experience using customer relationship management, marketing automation or sales pipeline systems.
• Commercialisation: Experience supporting the commercialisation of an existing programme, capability or intellectual asset.
• Offer and sector knowledge: Experience marketing research, data products, events, advisory services or learning offers, or exposure to professional services, training, technology, media, legal services, responsible business or philanthropy.

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What's in it For You?

• Global Perspective and Impact: Interested in working for a dynamic global organization with a focus on social impact? With hubs all over the world from Bangkok to Madrid to Rio de Janeiro, join a truly international team with a shared goal of helping to build societies around the world that are free, fair, and informed.
• Unique Approach: Our expertise in media and the law is world class. We combine the power of both to address the critical issues faced by humanity.
• Our Relevance: With a focus on advancing media freedom, fostering more inclusive economies and promoting human rights, our work has never been more needed than right now.
• Industry Competitive Benefits: We offer competitive salary packages and market-leading benefits.
• Learning & Development: We are dedicated to the continual professional development of our employees and offer access to both in-house and external training opportunities.

About Thomson Reuters Foundation

The Thomson Reuters Foundation is the corporate foundation of Th