Senior B2B Growth Marketing Lead

THOMSON REUTERS CORP PTE LTD - PHILIPPINE BRANCH

Manila

On-site

PHP 500,000 - 900,000

Full time

14 days+

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Job summary

THOMSON REUTERS FOUNDATION seeks a Senior Marketing Specialist in the Philippines to turn complex expertise into compelling offers. You will lead marketing plans, define audiences, and drive integrated campaigns to generate qualified leads and sustainable income growth while upholding the Reuters Trust Principles.

You will collaborate with Enterprise Hub teams to launch new offerings, align customer journeys with sales, and optimize messaging across channels.

Qualifications

Experience with multi-channel campaigns and demand generation with measurable outcomes.
B2B marketing experience targeting institutional audiences.
Ability to translate complex services into clear propositions and messaging.
Proficiency in digital marketing across email, web, search, paid media, social and analytics.
Experience in audience research, segmentation, testing, KPI reporting.
Strong project and stakeholder management across functions, cultures and time zones.
Commitment to commercial objectives and Reuters Trust Principles.

Responsibilities

Develop focused marketing plans aligned with the Enterprise Hub’s product strategy, priorities, income targets and objectives.
Define priority audience segments, value propositions, messaging, channels and measurable objectives.
Plan and deliver integrated activity across owned, earned and paid channels to build awareness and generate leads.
Lead launches for new and updated offerings with cross-team coordination.
Manage customer communications from acquisition through onboarding, retention and renewal.
Support pricing, packaging and campaign performance analysis to inform product decisions.
Coordinate internal teams and external suppliers, manage budgets and data quality, ensure brand compliance.