Overview
He/She is responsible for managing and growing relationships with mid-sized and MSME clients, ensuring customer satisfaction, and driving business growth. This role requires a strong understanding of the company\'s products and services, and the ability to implement sales strategies that align with business goals. The role includes client acquisition, direct sales, account management, and after-sales support to ensure a seamless customer experience and retention.
Responsibilities
- Strategic Account Management: Executes sales plans that are highly aligned with the marketing plans to achieve company and individual targets.
- Identify and target new potential clients such as independent cafes, restaurants, and small retail businesses.
- Provide product demonstrations to target clients and take the lead in resolving complaints to provide a total sales experience.
- Co-initiate activities and programs for business development; work closely with brand leads and technical teams to align sales strategies with brand objectives.
- Set sales targets and annual budgets.
- Participate in industry events and conduct regular site visits.
- Develop clients for coffee and other products within the assigned territories through saturation and market research.
- Account Management & Customer Retention: Maintain relationships with assigned accounts, ensuring continuous engagement and support.
- Address client concerns, complaints, and inquiries in a timely and professional manner.
- Identify and target potential key clients to expand market reach.
- Sales Reporting: Analyze client sales data and provide reports on sales growth; track performance metrics and ensure alignment with company KPIs; present updates on existing MSME accounts and new prospects; provide data-driven recommendations for client engagement and retention strategies.
Qualifications
- Bachelors Degree in Marketing, Entrepreneurial Management, Business Management/Administration, or a related field.
- 1-2 years of relevant work experience in the same role, preferably within the FMCG, Coffee, Food & Beverage, Hospitality, or Marketing industries.
- Solid knowledge of various sales techniques, evaluation methods, and full-cycle sales transactions.
- In-depth understanding and strong application of Sales and Marketing principles.
- Ability to thrive in a fast-paced environment.
- Highly proficient in MS Excel, PowerPoint, and Power BI.
- Excellent communication and negotiation skills.