Retail Sales Executive

Farm Fresh Milk Incorporated; Murcia; On-site; PHP 279,000 - 558,000; Full time

Job summary

Farm Fresh Milk Incorporated in Bacolod City seeks a driven Key Account Executive to grow the company's retail network across Negros and Panay Island. You will identify prospects, qualify accounts, and manage the full sales cycle from first contact to closing, while nurturing strong relationships with retail customers and key accounts.

You will gather market insights, prepare quotations, and coordinate with internal teams to ensure timely delivery and excellent customer service.

Qualifications

• Bachelor’s degree in Management, Business Administration, or a related field.
• At least 2–4 years of solid experience in sales, trade marketing, customer service, merchandising, or account management.
• Experience as a Key Account Executive or Retail Sales Executive is an advantage.
• Experience handling Negros and/or Panay Island territories is highly preferred.
• Willingness to travel extensively across assigned areas.
• Proficient in MS Office; exposure to ERP systems is an advantage.
• Strong analytical, communication, organizational, interpersonal, negotiation, and problem-solving skills.
• Must be willing to be based in Bacolod City and cover Negros and Panay Island.

Responsibilities

• Grow the company’s retail network and achieve profitable sales volume across Negros and Panay Island.
• Identify, prospect, and qualify new leads and potential retail accounts.
• Gather market, competitor, and customer insights and develop sales strategies based on customer needs.
• Prepare accurate quotations, pricing, and cost calculations for customers.
• Attend to customer inquiries and ensure timely and proper sales execution.
• Prepare and maintain accurate sales reports, forecasts, and account updates.
• Manage the entire sales cycle from prospecting and initial contact through closing and account maintenance.
• Build and maintain strong relationships with retail customers and key accounts.
• Stay updated on current promotions, market trends, competitor activities, and pricing strategies.
• Ensure all promotions and sales activities comply with company standards for health and safety, accuracy, customer service, and customer satisfaction.
• Conduct regular customer visits and business development activities throughout the assigned Negros and Panay Island territories.
• Coordinate with internal teams to ensure timely delivery, order fulfillment, and resolution of customer concerns.

Skills

Retail sales

Key account management

Prospecting

Negotiation

Communication

CRM

Market research

Travel ready

Education

Bachelor's degree in Management/Business

Tools

MS Office

ERP systems

Job description

Key Responsibilities

• Grow the company’s retail network and achieve profitable sales volume across Negros and Panay Island.

• Identify, prospect, and qualify new leads and potential retail accounts.

• Gather market, competitor, and customer insights and develop sales strategies based on customer needs.

• Prepare accurate quotations, pricing, and cost calculations for customers.

• Attend to customer inquiries and ensure timely and proper sales execution.

• Prepare and maintain accurate sales reports, forecasts, and account updates.

• Manage the entire sales cycle from prospecting and initial contact through closing and account maintenance.

• Build and maintain strong relationships with retail customers and key accounts.

• Stay updated on current promotions, market trends, competitor activities, and pricing strategies.

• Ensure all promotions and sales activities comply with company standards for health and safety, accuracy, customer service, and customer satisfaction.

• Conduct regular customer visits and business development activities throughout the assigned Negros and Panay Island territories.

• Coordinate with internal teams to ensure timely delivery, order fulfillment, and resolution of customer concerns.

Qualifications

• Bachelor’s degree in Management, Business Administration, Business Studies, or a related field.

• At least 2–4 years of solid experience in sales, trade marketing, customer service, merchandising, or account management.

• Experience as a Key Account Executive, Retail Sales Executive, or similar role is an advantage.

• Experience handling Negros and/or Panay Island territories is highly preferred.

• Willingness to travel extensively across assigned areas.

• Proficient in MS Office; exposure to computerized accounting or ERP systems is an advantage.

• Strong analytical, communication, organizational, interpersonal, negotiation, and problem-solving skills.

• Strong aptitude for networking, relationship-building, and project management.

• Experience in dairy, FMCG, food manufacturing, or related industries is a plus.

• Must be willing to be based in Bacolod City and cover Negros and Panay Island.

Work Ethics & Competencies

• Strong communication, coordination, and interpersonal skills.

• Proactive, results-driven, and customer-focused.

• Adaptable and comfortable working in a fast-paced/start-up environment.

• Willing to travel frequently within Negros and Panay Island.

• Can start immediately.