Retail Marketing Manager

Max's Group, Inc.; Makati; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Max's Group, Inc. is seeking a Retail Marketing Manager in Metro Manila to lead multi-channel marketing programs aimed at revenue growth and achieving unit-level targets.

You will guide channel strategies, oversee the brand loyalty program, and manage Local Store Marketing (LSM) initiatives to boost guest frequency and average check size while directing a high-performing marketing team. The role requires a four-year degree in Marketing or related fields and at least 5 years in multinational food

Qualifications

• Graduate of any four-year course preferably Marketing, Business Management, or related course.
• At least 5 years of experience in a multinational food service/retail environment handling retail marketing, local promotions/activations/partnerships, corporate sales.
• Visionary with deep understanding of traditional and innovative marketing strategies and a proven track record of campaigns that drive fundraising revenue.
• Executive who aligns the organization around brand and marketing objectives.
• Business leader with experience leveraging social media to grow a brand.

Responsibilities

• Channel Management: Create, measure, and report growth plans across all channels; collaborate with Operations, Support, and Category teams.
• Brand Loyalty Program Management: Strategize, execute, and optimize loyalty programs to boost retention and lifetime value.
• Local Store Marketing (LSM): Develop store-specific programs to grow sales and manage LSM Toolkit and budgets.
• Talent & Capability Building: Direct, coach, and support team members with clear priorities, KPIs, and training.

Skills

Channel Management

Brand Loyalty

LSM

Team Leadership

Data-driven decisions

Social media growth

Education

Bachelor's degree in Marketing or Business

Tools

LSM Tool Kit

Job description

The Retail Marketing Manager creates multi-channel marketing programs to achieve revenue growth and unit-level objectives. You will lead channel strategies, manage the brand loyalty program, and oversee Local Store Marketing (LSM) initiatives designed to drive guest frequency, acquire new customers, and build guest check averages while leading a high-performing marketing team.

Key Responsibilities

• Channel Management: Create, measure, and report on growth plans across all channels. Work cross-functionally with Operations, Support, and Category teams to turn data into actionable plans and improve channel partner satisfaction.

• Brand Loyalty Program Management: Strategize, execute, and optimize the brand’s loyalty program to boost customer retention and lifetime value. Design targeted retention campaigns using customer data to drive repeat visits and track key metrics.

• Local Store Marketing (LSM): Develop store-specific marketing programs that grow sales by increasing visit frequency and average guest checks. Manage the LSM Tool Kit, handle local store fulfillment requests, and oversee activation budgets and local sponsorships.

• Talent & Capability Building: Direct, coach, and support team members in project execution and insight development. Communicate clear priorities, financial results, and KPIs to cultivate a high-performance culture with continuous skills training.

Education

• Graduate of any four-year course preferably Marketing, Business Management, or related course

Experience

• At least a 5-year experience in a Multinational Food Service Industry/Retail handling retail marketing, local promotions/activations/partnerships, corporate sales

• A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase fundraising revenue.

• An executive who understands the importance of aligning the organization internally around the brand and marketing objectives.

• A business leader with success in leveraging social media to grow a brand.