Senior Marketing Executive

McDonald's Singapore; Santo Niño 1st; On-site; PHP 2,953,000 - 4,429,000; Full time

Job summary

McDonald's Singapore is seeking a Marketing Specialist to assist in developing national campaigns, business plans and key platforms that drive sales, guest counts, market share and profitability.

You will coordinate with cross-functional teams and external agencies to ensure flawless execution across TV, print, digital and in-store channels while setting objectives, strategies and execution plans to grow the brand and business.

Qualifications

• Degree in Marketing, Advertising and/or Communication as stated.
• Experience in FMCG, QSR, or F&B product planning and launches.
• Data-driven with strong business acumen and analytic skills.
• Self-starter with ownership and drive for brand results.
• Relationship builder with internal and external partners.
• Strong communication, and project/budget management skills.
• Ability to work under pressure in a fast-paced environment.

Responsibilities

• Assist in developing and delivering national marketing campaigns from concept to execution across media and in-store.
• Manage budget, timelines, and contingency for assigned programs.
• Drive trial and repeat usage with launches across TV, print, radio, OOH, digital.
• Act as brand steward to ensure brand guidelines and logo usage.
• Analyze marketing performance and apply learnings to future programs.
• Coordinate with agencies and partners to ensure quality deliverables.
• Handle complex projects with tight schedules and cross-functional collaboration.
• Prioritize projects and deliver results through teamwork and influence.
• Lead cross-functional decision making and align with key customers and stakeholders.

Skills

Data-driven mindset

Business acumen

Analytic skills

Ownership

Communication skills

Budget management

Cross-functional collaboration

Multicultural adaptability

Education

Degree holder in Marketing, Advertising and/or Communication

Job description

About the role

The incumbent will assist and support the Manager / Senior Manager in the process of the development of National Marketing campaigns, business plans and leading key business platforms that will drive strong sales, guest counts, market-share, brand share and profitability. This role requires working closely with internal cross functional teams comprising consumer business insights, menu management, supply chain, restaurant solutions group, operations business managers and corporate communications teams. The incumbent will be responsible for managing external partners - creative, media, production, and Public Relation agencies to ensure flawless execution of the marketing programs/campaigns. Additionally, the incumbent will be required to support in the development and delivery of assigned business platforms - setting of objectives, strategies and execution plans to drive sustainable brand and business goals.

Key responsibilities

• Assist and support in the development and delivery of assigned National Marketing campaigns from concept, consumer testing through to product development, goal setting, promotion mechanics, pricing, sales projection, Guest Count (GC) optimisation to flawless program execution on all media channels and in-store merchandise
• Be accountable for the assigned program sales and GC targets, budget management, contingency activation, project deadline and execution deliverables
• Drive strong trial and repeat usage through relevant yet highly impactful launch using a myriad of consumer touch-points from TV, Print, Radio, Out-of-Home, Event Management, Digital activities
• Act as the brand steward to drive improvement in the brand's position and perception and ensure proper use of brand's trademarks, logos etc that will meet brand guidelines and compliance
• Drive continuous planning, execution, improvement and analysis of all marketing, advertising, media placement to ensure learnings are applied to future programs
• Be the relationship manager and gatekeeper on the quantity and quality of the deliverables provided by advertising, media, event-management agencies and other co-partner brands
• Work on multi-faceted complex projects, demanding project schedules and critically short lead times
• Be accountable for prioritization of projects and timely delivery of project deliverables through strong teamwork and leading through influence
• Lead and drive cross-functional decision making and collaboration, networks, communicates and builds alignment with key customers and stakeholders

About you

• Degree holder in Marketing, Advertising and/or Communication with minimum 3-4 years preferred relevant experience with multi-cultural adaptability
• Marketing background with experience in new product planning, development and launches in FMCG, QSR, F&B industries
• Data driven with strong business acumen and analytic skills
• Self-starter with a strong drive for business and brand results and strong sense of ownership
• Relationship builder and constantly strives to establish good relationship with internal and external partners for the benefit of the company
• Superior communication skills and project and budget management skills
• Ability to work under pressure in an extremely fast-paced environment