Assistant Brand Manager Marketing

Curran Daly + Associates; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Curran Daly + Associates is seeking an Assistant Brand Manager for a leading consumer-facing brand in the food service/FMCG sector. You will translate brand and business objectives into consumer-focused marketing strategies and initiatives, managing projects from planning through execution and post-campaign evaluation.

The role requires collaboration with cross-functional teams and external partners to ensure timely, high-quality execution across digital, in-store, and other consumer

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• At least 4 years of relevant marketing experience in Brand Management, FMCG, Food Service, Retail, or Consumer Goods.
• End-to-end marketing project management and campaign execution experience.
• Experience in new product development and product launches.
• Working knowledge of integrated marketing communications and media planning/buying.
• Strong analytical skills interpreting sales, consumer, and campaign data.
• Excellent communication, presentation, project management, and stakeholder management skills.
• Proficient in PowerPoint and Excel.

Responsibilities

• Support brand and marketing strategies aligned with business objectives.
• Develop integrated marketing campaigns across digital, social, in-store, and other channels.
• Lead new product development initiatives from concept to launch.
• Coordinate with Operations, Supply Chain, Finance, Creative, and other stakeholders for launches.
• Monitor post-launch performance and adjust plans based on results.
• Monitor performance of products within the portfolio using sales and market data.
• Identify opportunities for product innovation, enhancement, promotion, and rationalization.
• Support portfolio reviews and provide recommendations based on consumer relevance and brand fit.
• Translate consumer and market insights into actionable marketing initiatives.
• Conduct post-campaign and post-launch reviews to capture learnings and improve future programs.

Skills

Brand management

Marketing strategy

Campaign management

Project management

Analytical skills

Communication skills

PowerPoint

Excel

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Microsoft Office

Job description

Our client is a leading consumer-facing company in the food service/FMCG sector, looking for an Assistant Brand Manager to support brand growth, marketing campaigns, new product launches, and portfolio development.

The role will translate brand and business objectives into consumer-focused marketing strategies and initiatives, managing projects from planning through execution and post-campaign evaluation. The successful candidate will work closely with cross-functional teams and external partners to ensure effective and timely execution across multiple consumer touchpoints.

Key Responsibilities

1. Brand & Marketing Management

• Support the development and execution of brand and marketing strategies aligned with business objectives.
• Develop and implement integrated marketing campaigns across digital, social, in-store, and other relevant channels.
• Ensure consistent brand positioning and messaging across consumer touchpoints.
• Manage marketing projects, timelines, budgets, deliverables, and external partners.

2. New Product Development & Launches

• Lead and support new product initiatives from concept development and testing through commercialization and launch.
• Develop go-to-market plans covering positioning, target consumers, pricing, promotions, communications, and execution.
• Coordinate with Operations, Supply Chain, Finance, Creative, and other stakeholders to ensure successful launches.
• Monitor post-launch performance and recommend improvements based on business and consumer results.
• Monitor performance of products within the assigned portfolio using sales, consumer, and market data.
• Identify opportunities for product innovation, enhancement, promotion, and rationalization.
• Support portfolio reviews and provide recommendations based on consumer relevance, commercial potential, and brand fit.

4. Integrated Marketing Communications & Media

• Develop and execute integrated marketing communications programs.
• Support media planning, buying, and performance evaluation.
• Monitor campaign effectiveness and identify opportunities for optimization.
• Work with creative and external agencies to ensure timely and high-quality campaign execution.
• Monitor consumer behavior, market trends, competitor activities, and industry developments.
• Analyze sales, campaign, and product performance data to identify growth opportunities.
• Translate consumer and market insights into actionable marketing initiatives.
• Conduct post-campaign and post-launch reviews to capture learnings and improve future programs.

6. Cross-Functional Collaboration

• Partner closely with Operations, Supply Chain, Finance, Creative, Sales, and other internal teams.
• Manage multiple projects and stakeholders while ensuring alignment with business priorities.
• Proactively identify risks, bottlenecks, and execution challenges and drive timely resolution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 4 years of relevant marketing experience, preferably in Brand Management, FMCG, Food Service, Retail, Consumer Goods, or related industries.
• Proven experience in end-to-end marketing project management and campaign execution.
• Experience in new product development and product launches.
• Working knowledge of integrated marketing communications and media planning/buying.
• Strong analytical skills with the ability to interpret sales, consumer, and campaign performance data.
• Excellent communication, presentation, project management, and stakeholder management skills.
• Proficient in Microsoft Office, particularly PowerPoint and Excel.
• Creative, consumer-focused, proactive, and highly organized.
• Comfortable managing multiple priorities, deadlines, and cross-functional stakeholders.

If you’re a Brand Marketing professional with at least 4 years of experience in FMCG, Food Service, or Retail, and are looking to take the next step in your career with one of the country’s leading food brands, this could be a great opportunity for you.