Marketing Services Manager

CITADEL PACIFIC, LTD. - ROHQ; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

CITADEL PACIFIC, LTD. - ROHQ is seeking a Marketing Services Manager to partner with country marketing teams and lead a Marketing Shared Services function.

You’ll translate objectives into campaigns, customer journeys, and digital initiatives while ensuring on-time delivery of high‑quality marketing solutions across markets. The role demands 8+ years in marketing, strong campaign and stakeholder management, and experience across multiple markets.

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, Business, Digital Marketing, or related field.
• 8+ years in marketing, digital marketing, communications, or related disciplines.
• Strong experience in campaign planning, execution, and stakeholder management.
• Experience managing multiple marketing initiatives and priorities.
• Familiarity with digital channels, loyalty programs, and customer engagement tools.
• Ability to translate business requirements into campaign briefs and digital solutions.
• Strong presentation, facilitation, communication, and project management skills.
• Experience across multiple markets or shared services environments is an asset.
• Experience in retail, FMCG, customer loyalty, or consumer-focused industries is preferred.

Responsibilities

• Support planning, development, and execution of marketing campaigns across multiple markets.
• Translate business objectives into campaign strategies, customer journeys, creative briefs, and promotional frameworks.
• Facilitate campaign ideation, planning sessions, and annual marketing calendars.
• Recommend marketing approaches and customer engagement initiatives aligned to business goals.
• Serve as primary liaison between Marketing Shared Services and country marketing teams.
• Manage stakeholder expectations and prioritize marketing requests.
• Coordinate cross-functional teams to ensure timely delivery of marketing initiatives.
• Build relationships with leaders, agencies, vendors, and internal stakeholders.
• Support digital campaign planning and channel strategy.
• Translate business requirements into digital, CRM, loyalty, and customer engagement solutions.

Skills

Campaign planning

Stakeholder management

Digital marketing

Customer engagement

Project management

Presentation skills

Multi-market coordination

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM platforms

Job description

About the role

The Marketing Services Manager serves as a strategic partner to country marketing teams, supporting campaign planning, customer engagement, digital initiatives, and creative execution across multiple markets. This role combines strategic marketing expertise with hands‑on execution, helping translate business objectives into marketing programs, customer journeys, campaign plans, creative briefs, and digital initiatives. The successful candidate will lead a Marketing Shared Services team while ensuring the timely delivery of high-quality marketing solutions and best practices across markets.

Key responsibilities

• Support the planning, development, and execution of marketing campaigns across multiple markets.

• Translate business objectives into campaign strategies, customer journeys, creative briefs, and promotional frameworks.

• Facilitate campaign ideation, planning sessions, and annual marketing calendars.

• Recommend marketing approaches and customer engagement initiatives to support business goals.

• Act as the primary liaison between Marketing Shared Services and country marketing teams.

• Manage stakeholder expectations and prioritize incoming marketing requests.

• Coordinate cross-functional teams to ensure timely delivery of marketing initiatives.

• Build strong relationships with business leaders, agencies, vendors, and internal stakeholders.

• Support digital campaign planning and channel strategy.

• Translate business requirements into digital, CRM, website, loyalty, and customer engagement solutions.

About you

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field.

• Minimum of 8 years of experience in marketing, digital marketing, communications, commercial operations, or related disciplines.

• Strong experience in campaign planning, execution, and stakeholder management.

• Experience managing multiple marketing initiatives, stakeholders, and priorities simultaneously.

• Familiarity with digital marketing channels, CRM platforms, loyalty programs, and customer engagement tools.

• Experience translating business requirements into campaign briefs, creative requirements, and digital solutions.

• Strong presentation, facilitation, communication, and project management skills.

• Experience working across multiple markets, business units, or shared services environments is an advantage.

• Experience in retail, FMCG, customer loyalty, convenience retail, or consumer-focused industries is preferred.