Assistant Brand Manager

Newtrends International Corporation; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Newtrends International Corporation in the Philippines is seeking a Brand & Retail Marketing Manager to lead brand management across multiple brands, ensuring alignment with overall business goals and brand consistency across retail, digital, and marketing materials.

You will coordinate with principals and local teams, plan in-store campaigns, manage the concept store, monitor store KPIs, and drive omnichannel campaigns from concept to execution, optimizing assortment and product placement for

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years experience in brand management, trade marketing, or retail marketing.
• Experience handling multiple brands or working with principals is a strong advantage.
• Strong understanding of retail operations, in-store marketing, and shopper behavior.
• Highly organized, analytical, and detail-oriented.
• Strong communication and stakeholder management skills.
• Proactive mindset with ability to identify issues and recommend solutions.

Responsibilities

• Support development and execution of strategies for a group of brands, ensuring alignment with overall business objectives.
• Monitor performance of each brand and identify opportunities for growth or improvement.
• Ensure brand consistency across all touchpoints, including retail, digital, and marketing materials.
• Proactively identify risks or underperformance across brands and recommend action plans.
• Serve as a key point of contact for assigned brand principals.
• Support alignment of local strategies with principals’ global direction and guidelines.
• Prepare reports, business reviews, and updates for principals.
• Lead and execute retail marketing initiatives for the multi-brand concept store.
• Plan and implement in-store campaigns, promotions, and thematic displays across multiple brands.
• Work closely with Visual Merchandising and Retail teams to ensure a compelling and cohesive customer experience.
• Monitor store KPIs (sales, conversion, ATV, foot traffic) and analyze performance trends.
• Conduct regular store visits to evaluate execution and customer experience.
• Provide insights on shopper behavior, product placement, and promotional effectiveness.
• Identify issues early (e.g., low sell-through, weak visibility) and implement corrective actions.
• Coordinate with Merchandising on product assortment, allocation, and replenishment for both brands and concept store.
• Monitor SKU performance and recommend actions (bundling, promotions, rebalancing).
• Ensure optimal mix of brands and products within the concept store to maximize sales and margins.
• Execute integrated campaigns across retail, e-commerce, marketplaces, and social media.
• Ensure alignment of messaging and promotions across all channels.
• Coordinate with Creatives for development of retail and digital assets.
• Track and analyze campaign performance, providing insights and recommendations.
• Work closely with Brand, Retail, Visual Merchandising, Creatives, E-commerce, and Merchandising teams.
• Ensure timely and accurate execution of campaigns, launches, and store initiatives.
• Support store openings, activations, and brand events.
• Monitor competitor brands, pricing, promotions, and retail execution.
• Stay updated on trends in retail marketing, multi-brand concepts, and shopper experience.
• Provide actionable insights to improve competitiveness and brand relevance.

Skills

Brand management

Trade marketing

Retail marketing

In-store marketing

Analytical thinking

Stakeholder management

Project coordination

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Key Responsibilities

1. Brand & Portfolio Management

• Support the development and execution of strategies for a group of brands, ensuring alignment with overall business objectives.

• Monitor performance of each brand and identify opportunities for growth or improvement.

• Ensure brand consistency across all touchpoints, including retail, digital, and marketing materials.

• Proactively identify risks or underperformance across brands and recommend action plans.

2. Principal Management & Coordination

• Serve as a key point of contact for assigned brand principals.

• Support alignment of local strategies with principals’ global direction and guidelines.

• Prepare reports, business reviews, and updates for principals.

3. Retail Marketing & Concept Store Management

• Lead and execute retail marketing initiatives for the multi-brand concept store.

• Plan and implement in-store campaigns, promotions, and thematic displays across multiple brands.

• Work closely with Visual Merchandising and Retail teams to ensure a compelling and cohesive customer experience.

4. Store Performance & Retail Insights

• Monitor store KPIs (sales, conversion, ATV, foot traffic) and analyze performance trends.

• Conduct regular store visits to evaluate execution and customer experience.

• Provide insights on shopper behavior, product placement, and promotional effectiveness.

• Identify issues early (e.g., low sell-through, weak visibility) and implement corrective actions.

5. Product & Assortment Coordination

• Coordinate with Merchandising on product assortment, allocation, and replenishment for both brands and concept store.

• Monitor SKU performance and recommend actions (bundling, promotions, rebalancing).

• Ensure optimal mix of brands and products within the concept store to maximize sales and margins.

6. Campaigns & Omnichannel Execution

• Execute integrated campaigns across retail, e-commerce, marketplaces, and social media.

• Ensure alignment of messaging and promotions across all channels.

• Coordinate with Creatives for development of retail and digital assets.

• Track and analyze campaign performance, providing insights and recommendations.

7. Cross-Functional Coordination

• Work closely with Brand, Retail, Visual Merchandising, Creatives, E-commerce, and Merchandising teams.

• Ensure timely and accurate execution of campaigns, launches, and store initiatives.

• Support store openings, activations, and brand events.

8. Competitor & Market Monitoring

• Monitor competitor brands, pricing, promotions, and retail execution.

• Stay updated on trends in retail marketing, multi-brand concepts, and shopper experience.

• Provide actionable insights to improve competitiveness and brand relevance.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.

• at least 3 years experience in brand management, trade marketing, or retail marketing.

• Experience handling multiple brands or working with principals is a strong advantage.

• Strong understanding of retail operations, in-store marketing, and shopper behavior.

• Highly organized, analytical, and detail-oriented.

• Strong communication and stakeholder management skills.

• Proactive mindset with ability to identify issues and recommend solutions.