Brand Marketing Manager

Goldilocks Bakeshop Inc.; Mandaluyong; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Goldilocks Bakeshop Inc. is seeking a seasoned Brand Marketing Manager to lead annual brand plans, shaping positioning, identity, and communications across traditional and digital channels.

You will oversee end-to-end product lifecycle, identify trends and opportunities, and drive portfolio renovations. The role requires strong consumer insights, strategic execution, and cross-functional leadership to deliver impactful market results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, or related field.
• At least 5–8 years of experience in Brand Marketing, Product Management, or Category Management.
• Experience in food manufacturing, FMCG, QSR, bakery, restaurant, or consumer goods industry.
• Proven track record in new product development and product launches.
• Strong background in consumer insights, marketing strategy, and commercial execution.
• Experience managing cross‑functional projects and multiple stakeholders.
• Excellent analytical, presentation, and communication skills.

Responsibilities

• Develop and execute annual brand plans aligned with business objectives.
• Manage brand positioning, identity, and communication strategies.
• Monitor brand health, market share, and competitive activities.
• Lead end-to-end product lifecycle management from concept to commercialization.
• Identify consumer trends, market opportunities, and product gaps.
• Collaborate with R&D, Operations, Supply Chain, and Sales in developing new food products.
• Drive product renovation, line extensions, and portfolio optimization.
• Develop integrated marketing campaigns across traditional and digital platforms.
• Manage marketing budgets and ensure efficient utilization of resources.
• Work closely with Sales, Operations, R&D, Finance, and Supply Chain teams.

Skills

Brand marketing

Product management

Category management

Cross-functional collaboration

Analytical skills

Presentation skills

Education

Bachelor's degree in Marketing or related field

MBA (advantage)

Tools

MS Office

Excel

Market research tools

Job description

About the role

This role involves developing and executing annual brand plans aligned with business objectives, managing brand positioning, identity, and communication strategies. You will lead end-to-end product lifecycle management from concept to commercialization, identify consumer trends and market opportunities, and drive product renovation and portfolio optimization. The position requires developing integrated marketing campaigns across traditional and digital platforms, coordinating cross‑functional teams for product launches, and analyzing sales, profitability, and market trends to inform business decisions.

Key responsibilities

• Develop and execute annual brand plans aligned with business objectives
• Manage brand positioning, identity, and communication strategies
• Monitor brand health, market share, and competitive activities
• Lead end-to-end product lifecycle management from concept to commercialization
• Identify consumer trends, market opportunities, and product gaps
• Collaborate with R&D, Operations, Supply Chain, and Sales in developing new food products
• Drive product renovation, line extensions, and portfolio optimization
• Develop integrated marketing campaigns across traditional and digital platforms
• Manage marketing budgets and ensure efficient utilization of resources
• Work closely with Sales, Operations, R&D, Finance, and Supply Chain teams

About you

• Bachelor's Degree in Marketing, Business Administration, Management, or related field
• At least 5-8 years of experience in Brand Marketing, Product Management, or Category Management
• Experience in food manufacturing, FMCG, QSR, bakery, restaurant, or consumer goods industry
• Proven track record in new product development and product launches
• Strong background in consumer insights, marketing strategy, and commercial execution
• Experience managing cross‑functional projects and multiple stakeholders
• Excellent analytical, presentation, and communication skills
• MBA is an advantage