Marketing Manager

Talavera Meganorth Holdings Corporation; Isabela; On-site; PHP 558,000 - 781,200; Full time

Job summary

A large retail company is seeking a Marketing Manager to oversee the marketing department and develop strategies to boost customer traffic and sales. The ideal candidate should have 3–5 years of experience in marketing, particularly in the retail or FMCG sectors, and possess strong leadership and analytical skills. A Bachelor's degree in Marketing or Business Administration is required, with a Master's being advantageous. The role will be based in Basilan, Philippines.

Qualifications

• 3–5 years of experience in marketing, preferably in retail, FMCG, or supermarket industry.
• Proven track record in developing and executing marketing campaigns, promotional strategies, or brand management.

Responsibilities

• Oversee and lead the entire marketing department.
• Create and execute marketing plans to boost sales and profitability.
• Analyze and implement marketing activities to ensure customer satisfaction.

Skills

Marketing & Promotional Strategy

Digital Marketing

Leadership & Communication

Analytical & Budget Management

Creativity and Innovation

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree (MBA or equivalent)

Tools

Google Analytics

Meta Ads

POS systems

CRM software

Canva

Adobe Suite

Job description

Responsibilities

• To oversee, coordinate, and lead the entire marketing department of the strategic business unit;
• To create or develop and execute marketing plan and strategy in order to boost customer traffic, sales and/or profitability;
• To identify new or changes in existing PTM-Primary Target Market & PTC-Primary Target Competitors for continued shopper satisfaction & market competitiveness;
• To analyze, conceptualize and implement all marketing related activities to ensure customer patronage, sales turnover, market share and competitiveness, and buying frequency and recency;
• To identify shopper values and changing consumer needs thru gathering internal & external data (through 3rd party agencies, vendors, department initiative) and designs plans on customer loyalty & market leadership
• To plan, design, develop, and conduct environment and competitor analysis, promotion, planning and implementation to be able to effectively manage customer acquisition and retention programs;
• To prepare, control & oversee marketing / co-marketing plans & budgets for existing and upcoming new stores
• To innovate marketing concepts thru learnings from BETs & MSs
• To develop directions for house brand management; and
• To create a high performance culture in the entire Marketing department by adopting people management practices that emphasizes empowerment, quality, productivity standards and goal attainment.

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A Master’s degree (MBA or equivalent) is an advantage, especially for larger or more competitive supermarket chains.

Work Experience

• 3–5 years of experience in marketing, preferably in the retail, FMCG (fast-moving consumer goods), or supermarket industry.
• Proven track record in developing and executing marketing campaigns, promotional strategies, or brand management.

Key Skills

• Marketing & Promotional Strategy:
  • Experience in in-store promotions, seasonal campaigns, and loyalty programs.
  • Knowledge of consumer behavior in retail.
• Digital Marketing:
  • Social media management, email marketing, and SEO/SEM.
  • Use of tools like Google Analytics, Meta Ads, or similar.
• Leadership & Communication:
  • Ability to lead a team and coordinate with other departments (e.g., Sales, Purchasing, Store Operations).
  • Strong oral and written communication skills.
• Analytical & Budget Management:
  • Ability to analyze sales and campaign data.
  • Experience in budgeting and ROI tracking.
• Creativity and Innovation:
  • Ability to develop creative campaigns and adjust marketing based on trends and customer feedback.

Preferred Additional Qualifications

• Familiarity with point-of-sale (POS) systems and CRM software.
• Knowledge of local market trends and competitor analysis.
• Background in graphic design or content creation tools (e.g., Canva, Adobe suite) is a plus.