Marketing Manager

A7 Recruitment Corporation; Makati; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

A7 Recruitment Corporation in Makati seeks a marketing leader to shape and drive our marketing strategy across digital and traditional channels. You will oversee market research, brand management, and integrated campaigns while guiding a growing team to deliver measurable ROI.

The role demands a strong customer-centric mindset, data-driven decision making, and excellent stakeholder management as you partner with product, sales, and leadership to accelerate growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Market Research, or a related field.
• 5–8 years of progressive marketing experience with at least 2–3 years in a leadership or managerial role.
• Experience in CX, customer journey mapping, and customer engagement strategies.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and growth targets.
• Lead digital marketing initiatives across SEO, SEM, social media, email, content, CRM, marketing automation, and paid advertising.
• Monitor emerging digital trends to improve effectiveness and engagement.
• Design and manage market research to understand customer behaviors and needs.
• Analyze customer data to generate actionable insights for marketing and product decisions.
• Conduct competitor analysis and market intelligence for opportunities and risks.
• Develop and maintain a strong brand identity across touchpoints.
• Plan, execute, and evaluate integrated campaigns across digital and traditional channels.
• Lead, coach, and develop the marketing team; manage budgets.

Skills

Marketing leadership

Digital marketing

Market research

Brand management

Customer experience

Customer insights

Brand strategy

Campaign management

Team leadership

ROI measurement

Communication skills

Project management

Strategic thinking

Creativity

Education

Bachelor's degree in Marketing, Business Administration, Communications, Market Research, or a related field

Master's degree (advantage)

Job description

About the role

This is a marketing leadership position responsible for developing and executing comprehensive marketing strategies aligned with business objectives and growth targets. The role encompasses digital marketing, market research, brand management, campaign execution, and team leadership across a fast-paced, growth-oriented organization.

Key responsibilities

• Develop and execute comprehensive marketing strategies aligned with overall business objectives and growth targets. Identify market opportunities and recommend strategies to improve market share and competitive positioning.

• Lead digital marketing initiatives across SEO, SEM, social media, email marketing, content marketing, website management, CRM, marketing automation, and paid advertising.

• Monitor emerging digital trends, technologies, and best practices to improve marketing effectiveness and customer engagement.

• Design and manage market research projects to understand customer behaviors, needs, preferences, and market trends.

• Analyze customer and consumer data to generate actionable insights that support marketing, product development, and business decisions.

• Conduct competitor analysis and market intelligence to identify opportunities, risks, and industry developments.

• Develop and maintain a strong and consistent brand identity across all customer touchpoints.

• Plan, execute, and evaluate integrated marketing campaigns across digital and traditional channels.

• Lead, coach, and develop the marketing team to ensure high performance and continuous professional growth.

• Develop and manage marketing budgets, ensuring cost-effective utilization of resources.

About you

• Bachelor's degree in Marketing, Business Administration, Communications, Market Research, or a related field. Master's degree is an advantage.

• Minimum 5-8 years of progressive marketing experience, with at least 2-3 years in a leadership or managerial role.

• Experience in customer experience (CX), customer journey mapping, and customer engagement strategies.

• Experience working in fast-paced, growth-oriented organizations and managing multiple marketing channels simultaneously like in an advertising agency.

• Strong experience in market research, customer insights, consumer behavior analysis, and data-driven decision-making.

• Demonstrated experience in brand management, including brand positioning, brand strategy development, and brand-building initiatives.

• Proven ability to lead, develop, and manage marketing teams, agencies, and cross‑functional stakeholders.

• Experience managing marketing budgets and measuring campaign ROI.

• Excellent communication, presentation, stakeholder management, and project management skills.

• Strategic thinker with creativity, problem‑solving ability, and a strong customer‑centric mindset.