Senior Marketing Manager

LCC - Liberty Commercial Center Inc.; Tabaco; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

LCC - Liberty Commercial Center Inc. in the Philippines seeks a Senior Marketing Manager to lead the development and execution of the supermarket's marketing strategy, aligning with business goals and driving profitability.

You will oversee advertising, promotions, visual merchandising, and digital marketing, build a high‑performing team, ensure brand consistency across stores and channels, and optimize customer engagement and lifetime value.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA with a concentration in Marketing is preferred.
• 7–10 years of progressive experience in marketing, with a focus on retail marketing, advertising, promotions, and e-commerce.

Responsibilities

• Lead strategic marketing initiatives aligned with business objectives and drive shopper loyalty.
• Conduct market and consumer analysis, including competitive research and trend monitoring.
• Develop and execute integrated marketing campaigns with clear KPIs.
• Drive e-commerce and digital marketing strategies to increase online sales and brand engagement.
• Oversee visual merchandising and ensure brand consistency across stores.
• Develop and strengthen house brands through pricing, quality, and differentiation.
• Lead and develop the marketing team with cross-functional collaboration.

Skills

Strategic marketing leadership

Team leadership

E-commerce marketing

Digital marketing

Brand management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Master's degree in Business Administration (MBA) with a concentration in Marketing or a related field

Job description

The Senior Marketing Manager is accountable for leading the development and execution of the comprehensive marketing strategy, ensuring alignment with the overall business objectives of the supermarket. This role is pivotal in driving consistent messaging across various marketing channels, maximizing customer engagement, and optimizing profitability. The Senior Marketing Manager oversees advertising, promotional activities, visual merchandising, and e-commerce & digital marketing initiatives while fostering a high-performance culture through effective team management.

DUTIES & RESPONSIBILITIES

• Lead strategic marketing initiatives aligned with business objectives, driving shopper loyalty, market competitiveness, and overall business growth.

• Conduct market and consumer analysis, including competitive research, SWOT analysis, and trend monitoring, to identify opportunities and potential risks.

• Develop and execute integrated marketing campaigns, establishing KPIs and evaluating performance to ensure effective resource allocation and continuous improvement.

• Drive e-commerce and digital marketing strategies to enhance customer experience, increase online sales, strengthen brand engagement, and optimize digital presence.

• Oversee visual merchandising and brand consistency across stores, ensuring promotional materials, displays, and communications align with the overall brand strategy.

• Develop and strengthen house brands through strategies focused on product quality, pricing, differentiation, and consumer perception.

• Lead and develop the marketing team while ensuring compliance, quality assurance, cross-functional collaboration, and continuous adoption of industry best practices.

KEY QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required.

• Master's degree in Business Administration (MBA) with a concentration in Marketing or a related field is preferred

• 7-10 years of progressive experience in marketing, with a focus on retail marketing, advertising, promotions, and e-commerce.