Programmatic Media Buyer (PH Market / SSP & DSP)

Global Play Hub Innovations Corporation; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Global Play Hub Innovations Corporation seeks a skilled professional specializing in programmatic advertising to manage relationships with ad networks and optimize campaigns. The role demands at least 3 years of experience and a strong understanding of the Philippine market, including local payment methods and device landscape. Core responsibilities include leveraging data to enhance campaign performance and negotiating better rates with media partners. The ideal candidate will have to demonstrate expertise in identifying traffic quality and user segments.

Qualifications

• Minimum 3+ years of experience in programmatic advertising.
• Ability to analyze traffic quality and campaign performance.
• Strong understanding of the Philippine user ecosystem.

Responsibilities

• Manage relationships with local ad networks and media partners.
• Optimize programmatic campaigns on various platforms.
• Evaluate and optimize traffic quality and ad performance.

Skills

Programmatic Advertising Expertise

DSP / SSP / Programmatic advertising

Data analysis skills

High-conversion user segments identification

Tools

Adjust

AppsFlyer

GA4

Job description

Responsibilities

• Manage and build relationships with local ad networks and media partners, including AdSpark and AdAsia Holdings
• Execute and optimize programmatic campaigns on platforms such as InMobi and Appier
• Purchase and manage local Philippine APP and Web traffic (SSP inventory)
• Plan and implement dual-objective campaigns (Brand Awareness + Conversion: Registration / First Deposit)
• Optimize campaign performance (CTR, eCPM, CPA, ROI)
• Communicate with media partners and agencies regarding inventory, pricing, and traffic quality
• Deliver performance reports (Campaign Performance + Optimization Plan)
• Continuously test and explore new traffic sources (Apps, entertainment platforms, utility apps, etc.)

Hard Requirements

• Programmatic Advertising Expertise (Core)
• Minimum 3+ years of experience in DSP / SSP / Programmatic advertising
• DSP (Demand‑Side Platform)
• SSP (Supply‑Side Platform)
• RTB (Real‑Time Bidding)

Must Be Able To Understand And Work With

• Bid Requests
• Fill Rate
• Win Rate
• eCPM (effective Cost Per Mille)

Required Capabilities

• Evaluate traffic quality (identify fake / low‑quality traffic)
• Make data‑driven decisions on scaling or cutting campaigns
• Inventory selection (high‑quality publishers)
• Bid optimization strategies

Philippine Market Knowledge (Critical)

• Strong understanding of the Philippine user ecosystem
• Payment methods: GCash / Maya
• Device landscape: Android‑dominant
• Network conditions: Mid‑to‑low speed
• Understand traffic sources
• Local apps (utilities, video, gaming)
• Entertainment platforms

Must Be Able To Identify

• High‑conversion user segments
• Low CTR but high‑quality traffic
• High CTR but low‑quality traffic
• Native Creative & Content Skills (Performance Driver)
• Ability to write high‑performing native ad copy (must feel like editorial/news content)

Required Capabilities

• Headline optimization (increase CTR)
• Content angles (Sports/news‑driven: World Cup, NBA, etc.)
• Earn money / bonus angles (Taglish preferred)
• Image strategy (Native, realistic visuals – avoid overly ad‑like creatives)

Core Objectives

• Increase CTR
• Improve engagement
• Reduce bounce rate

Data Analysis Skills (Core Competency)

• Must be able to analyze and optimize based on: Metric
• Requirement
• eCPM

Must Be Able To

• Diagnose campaign issues quickly: Traffic issue
• Diagnose campaign issues quickly: Creative issue
• Diagnose campaign issues quickly: Landing page issue

Business & Resource Capability (Key Advantage)

• Experience working with local agencies
• Experience working with media partners

Ability To

• Negotiate better CPM rates
• Access premium or exclusive inventory
• Optimize cost efficiency through partnerships

Preferred Qualifications

• Existing local Philippine agency or media connections
• Experience in Gambling / Finance / Gaming verticals
• Familiar with Brand Safety and Anti‑Fraud systems
• Experience with tracking/analytics tools such as Adjust
• Experience with tracking/analytics tools such as AppsFlyer
• Experience with tracking/analytics tools such as GA4