Local Channel Development Manager (Offline + Local APP Resources)

Global Play Hub Innovations Corp.; Taguig; On-site; PHP 800,000 - 1,000,000; Full time

Job summary

A digital marketing company in Metro Manila is looking for a candidate responsible for establishing non-platform traffic acquisition channels within the Philippine market. The role involves developing local traffic resources and negotiating exclusive partnerships. Strong familiarity with the local market and proven negotiation experience are essential. Candidates with an advertising agency background are preferred. This opportunity is ideal for individuals with a network in the Philippine market and a drive for local marketing strategies.

Qualifications

• Strong familiarity with the Philippine local market.
• Proven business negotiation experience.
• Advertising agency background preferred.
• Fluent in English.
• Advertising agency background preferred.
• Media sales experience preferred.

Responsibilities

• Establish non-platform traffic acquisition channels.
• Develop local traffic resources in the Philippines.
• Negotiate exclusive advertising partnerships.
• Channel & Agent Management: Manage and optimize local agent partnerships, evaluate performance and scalability.
• Reporting Responsibilities: CPA per channel, ROI by channel, scalability and expansion assessment.

Skills

Familiarity with the Philippine local market

Business negotiation skills

Fluent in English

Advertising industry experience

Network building

Job description

Position Overview

Responsible for establishing non-platform traffic acquisition channels within the Philippine market, including:

• Local APP traffic entry points
• Parnerships with local websites
• Offline advertising resources
• Campus / internet café / commercial district resources
• Community-based traffic channels
• Small-scale local agent partnerships

Core Responsibilities

• Develop Local Traffic Resources in the Philippines:
  • Advertising placements in popular local APPs
  • Local news and content websites
  • Online forums
  • Utility and tool-based local APPs
  • Gaming communities
  • Offline advertising placements
• Business Negotiation:
  • CPM / Fixed monthly packages
  • Exclusive advertising placements
  • Exclusive partnership agreements
  • Revenue‑sharing model negotiations
• Resource Database Management:
  • Resource pricing records
  • Contact information
  • Partnership history
  • Performance tracking records
  • Channel & Agent Management:
    • Manage and optimize local agent partnerships
    • Evaluate performance and scalability
• Reporting Responsibilities:
  • Cost per acquisition (CPA) per channel
  • ROI by channel
  • Scalability and expansion assessment

Requirements

• Strong familiarity with the Philippine local market
• Existing local network resources preferred
• Proven business negotiation experience
• Fluent in English
• Advertising agency background preferred
• Media sales experience preferred