Media Manager, Offline

Solaire Resort; Parañaque; On-site; PHP 1,500,000 - 2,700,000; Full time

Job summary

Solaire Resort is seeking a senior offline media planner/buyer to lead the planning, buying and optimization of TV, radio, OOH, cinema, print and transit media within the Philippines. You will build annual and campaign-level plans, negotiate with networks and manage the media agency to ensure effective spend and compliance with gaming advertising rules.

The role requires strong data-driven decision making, experience with Nielsen or Kantar metrics, and the ability to link offline spend to online

Qualifications

• 5+ years in offline media planning and buying in a media agency or in-house
• Strong relationships with Philippine TV and radio networks and major OOH operators
• Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP buying
• Comfortable with data and attribution; able to link offline spend to online results

Responsibilities

• Plan, buy and optimize offline media (TV, radio, OOH, cinema, print, transit) for SO and FAM to maximize reach and acquisition
• Build annual and campaign-level offline media plans with the Brand Marketing
• Negotiate and buy media directly or through a media agency; manage briefs, plans, buys, invoices and agency performance
• Ensure placements comply with PAGCOR rules and broadcast standards; monitor delivery and proof of airing
• Measure offline impact with BI (branded search lift, traffic, registrations) and report spend vs plan

Skills

Offline media planning

Media buying

Negotiation

Data-driven marketing

Nielsen ratings

Job description

• State/Province NCR
• Country Philippines

Job Description

Plans, buys and optimizes offline media for SO and FAM: TV, radio, OOH, cinema, print and transit. Gets the most reach and acquisition impact out of the offline budget, and proves it with data.
Build annual and campaign-level offline media plans with the Brand Marketing

• Managers, aligned with online media run by Acquisition
  
• Negotiate and buy TV, radio, OOH, cinema, print and transit media, directly or
  
• through the media agency
  
• Manage the media agency: briefs, plans, buys, invoices and agency performance
  
• reviews
  
• Negotiate rates, bonus spots, packages and annual commitments with networks
  
• and OOH operators
  
• Make sure every placement meets PAGCOR advertising rules, broadcast standards,
  
• time-slot limits for gaming ads and site restrictions such as distance from schools
  
• and churches
  
• Verify delivery: spot monitoring, proof of airing, OOH proof of posting
  
• Measure offline impact with BI: branded search lift, traffic and registration lift by
  
• region and time slot, and TV-to-online attribution
  
• Manage the offline media budget and report spend against plan

Requirements

• 5+ years in offline media planning and buying, at a media agency or in-house
  
• Strong relationships with Philippine TV and radio networks and major OOH
  
• operators
  
• Experience with Nielsen or Kantar ratings, reach and frequency planning, and GRP
  
• buying
  
• Comfortable with data and attribution; able to link offline spend to online results
  
• Online gaming, betting, telco or e-wallet media experience preferred
  
• Knowledge of advertising restrictions for regulated categories in the Philippines