Paid Media Specialist

DigiPlus Interactive Corp; Taguig; On-site; PHP 350,000 - 600,000; Full time

Job summary

DigiPlus Interactive Corp in the Philippines is seeking a Digital Marketing Specialist to own paid ads campaigns across Facebook, Google Ads and related platforms. The role focuses on channel strategy, budget pacing, and campaign optimization.

You will analyze performance, generate SEM reports, run A/B tests, and collaborate with internal stakeholders to align ad specs and analytics requirements. Fluency in English and at least two years of digital marketing experience are preferred.

Qualifications

• At least 2 year of work experience in Digital Marketing, managing paid ads campaigns.
• Bachelor's/College Degree in Business and Marketing.
• Excellent understanding of Facebook, Google Ads and other platforms.
• Excellent in campaign A/B testing and optimization.
• Intermediate knowledge in MS Office - Excel and Spreadsheet.
• Strong analytical skills and experience in generating SEM reports.
• Outstanding communication, coordination, and interpersonal skills.
• Experience in planning and implementing a successful SEM strategy.
• Experienced in web analytics (e.g., Google Analytics, Net Insight, Omniture, Webtrends)
• Familiar with A/B testing and multivariate experiments
• Fluent in English; 2-3 years experience as a mainland push overseas game purchase optimization specialist

Responsibilities

• Own assigned channels' strategy and budget pacing.
• Execute media buying, implementing best practices and learnings.
• Ensure measurement and conversion tracking, provide data-driven insights and lead optimizations.
• Prepare reports based on cadence, structure and granularity; ensure compliance with mandatories.
• Keep up to date on channel and industry trends and updates.

Skills

Paid ads management

Facebook Ads

Google Ads

Campaign optimization

Analytics reporting

A/B testing

Excel/Sheets

Communication

Overseas campaigns

Education

Bachelor's degree in Business and Marketing

Tools

Google Analytics

Omniture

Webtrends

Net Insight

Job description

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates PeryaGame and GameZone, with more to come. For more information, visit: www.digiplus.com.ph.

Key Responsibilities

Channel Ownership and Strategy

• Take ownership of assigned channels, managing budget pacing and ensuring quality and efficiencies
• Define channel strategy per campaign objective including but not limited to audience strategy and content strategy
• Responsible for aligning ad specs and analytics requirements with internal stakeholders

Media Buying, Reporting and Optimizations

• Execute media buying, implementing best practices and learnings Ensure proper measurement and conversion tracking are implemented Provide data driven insights and lead optimizations
• Prepare reports based on agreed cadence, structure and granularity Ensure compliance with internal and external mandatories

Industry Knowledge

• Keep up to date on channel and industry trends and updates

Qualifications

• At least 2 year of work experience in Digital Marketing, managing paid ads campaigns
• Bachelor's/College Degree in Business and Marketing
• Excellent understanding of Facebook, Google Ads and other platforms
• Excellent in campaign A/B testing and optimization
• Intermediate knowledge in MS Office - Excel and Spreadsheet
• Strong analytical skills and experience in generating SEM reports
• Outstanding communication, coordination, and interpersonal skills
• Experience in planning and implementing a successful SEM strategy
• Experienced in web analytics (e.g., Google Analytics, Net Insight, Omniture, Webtrends)
• Familiar with A/B testing and multivariate experiments
• Fluent in English; 2-3 years experience as a mainland push overseas game purchase optimization specialist