Core Role Positioning
- Responsible for identifying and developing local APP, website, and offline advertising resources in the Philippine market.
- Lead advertising partnership negotiations, pricing discussions, resource integration, and long-term relationship management.
Key Responsibilities
- Proactively identify and acquire local traffic resources in the Philippines, including:
- Popular local APPs
- Industry-related websites
- Media platforms
- Offline advertising channels
- Handle online and offline business negotiations, including:
- Advertising price negotiations
- Placement positioning confirmation
- Partnership duration discussions
- Design of CPA / CPM / Fixed placement models
- Cost-performance comparison across different channels
Additional Responsibilities
- Build and maintain a local advertising resource database
- Monitor campaign performance and optimize acquisition costs
- Provide regular performance reports, including:
- Cost per acquisition (CPA)
- Exposure volume
- ROI by partnership channel
Requirements
- Strong understanding of the Philippine local market
- Experience in advertising sales or business development
- Fluent in English (capable of conducting in-person negotiations)
- Local network resources preferred
- APP distribution/channel resources preferred
- Experience working with KOLs preferred
- Ability to independently lead or collaborate in business negotiations