OEM Traffic Specialist (Mobile OEM Ads - PH Market)

Global Play Hub Innovations Corporation; Taguig; On-site; PHP 3,071,253 - 4,914,004; Full time

Job summary

Global Play Hub Innovations Corporation seeks a qualified candidate for managing mobile OEM advertising platforms. The role involves acquiring and optimizing users within the Philippine market, focusing on conversions and campaign performance.

Ideal applicants will have over 13 years of experience in OEM advertising and a strong understanding of mobile advertising ecosystems. Responsibilities include managing partnerships and delivering performance reports and optimization strategies.

Qualifications

• At least 13 years of experience in OEM advertising or mobile traffic acquisition.
• Strong understanding of mobile OEM ad ecosystems and distribution logic.
• Ability to access inventory through local agencies, channel partners, and direct OEM connections.

Responsibilities

• Manage and operate mobile OEM advertising platforms and traffic.
• Acquire and optimize users in the Philippine market focusing on conversions.
• Develop and execute high-performance strategies and optimize campaign performance.

Skills

OEM Advertising Ecosystem Knowledge

Mobile Traffic Acquisition

Creative & Conversion Optimization

Job description

Responsibilities

• Manage and operate mobile OEM advertising platforms: Xiaomi Ads, OPPO Ads, Vivo Ads; Purchase system-level traffic, including Lockscreen Ads, Content Feed / App Discovery placements, and Push-like OEM notifications.
• Acquire and optimize users in the Philippine market (PH GEO), focusing on conversions (registration / first deposit).
• Develop and execute high-performance strategies (high CTR + high CR); Optimize campaign performance (CTR, CPA, ROI, LTV).
• Communicate with OEM partners, agencies, or direct channels regarding inventory, pricing, and traffic quality; Continuously test new device traffic (brands, models, OS versions).
• Deliver performance reports and optimization strategies.

Requirements

• OEM Advertising Ecosystem Knowledge (Core).
• At least 13 years of experience in OEM advertising or mobile traffic acquisition.
• Strong understanding of mobile OEM ad ecosystems: system-level ad placements (lockscreen, recommendation feeds, app stores) and OEM traffic distribution logic.
• Must have the ability to access inventory through local agencies, channel partners, and direct OEM connections.

Must Be Able To

• Access inventory through: local agencies, channel partners, direct OEM connections.
• Identify profitable device segments and optimize campaigns accordingly.
• Segment campaigns by device brand, pricing tier, and OS version; optimize for user quality, not just CTR.
• Creative & Conversion Optimization (Core); produce high-performing creatives (strong headlines, localized copy, OEM-friendly visuals).

User Quality & Segmentation

• Differentiate user value across device tiers: low-end (Infinix / Tecno), mid-range (Vivo / Oppo), high-end (Samsung / Xiaomi premium).
• Balance higher conversion with long-term value (LTV).

Metrics & Optimization

• Must achieve CTR ~3% on OEM traffic; maintain strong conversion rates and monitor metrics: CTR, CR, CPA, ROI, LTV.
• Ability to analyze key performance metrics and evaluate creative performance; decide scaling strategy.
• Compliance & Approval Optimization; familiarity with OEM ad review processes; optimize creatives to reduce rejection rates.

Includes & Preferences

• Includes: strong, high-impact headlines (Bonus / Free / Instant); localized copywriting (Taglish preferred); OEM-friendly visuals (clear, high-contrast, native-looking).
• Preferred Qualifications: existing OEM traffic resources or channel access (highly preferred); experience in Gambling / Finance / APK download verticals; proven ROI-positive campaigns in the Philippine market.