Performance Ads Specialist / Media Buyer

Sky Ads Inc.; Nueva Ecija; On-site; PHP 446,000 - 737,000; Full time

Benefits offered by this job

Performance Bonus

Employee Recognition Program

Job Training

Job summary

Sky Ads Inc. in Palayan City, Nueva Ecija is seeking a Performance Ads Specialist / Media Buyer to plan, launch, and optimize paid campaigns across Meta, TikTok, and Google Ads. You will monitor performance metrics, adjust budgets, audiences, and creatives, and report results to the team.

You will work on-site, coordinating with Creative, Support, Training, and Management teams, ensuring accurate tracking pixels and conversion data while optimizing campaigns for ROAS and conversions.

Qualifications

• 1 year of experience in media buying or paid advertising.
• Hands-on experience with Meta/Facebook Ads, TikTok Ads or Google Ads.
• Ability to analyze data and optimize campaigns.
• Proficient in Google Sheets or Microsoft Excel.

Responsibilities

• Create, set up, and launch paid campaigns.
• Manage campaigns on Meta, TikTok, Google Ads.
• Review targets, budgets, creatives, and tracking before launch.
• Monitor multiple campaigns daily.
• Track spend, impressions, CPM, CTR, CPC, CPA, ROAS.
• Analyze performance and optimize strategies.
• Coordinate with Creative, Support, Training, and Management teams.
• Ensure pixels and tracking are properly implemented.
• Prepare daily performance reports.
• Hand over campaigns between shifts.

Skills

Media Buying

Paid Advertising

Campaign Optimization

Data Analysis

Campaign Tracking

Tools

Meta/Facebook Ads

TikTok Ads

Google Ads

Google Sheets

Excel

Job description

Performance Ads Specialist / Media Buyer

Employee Recognition and Rewards

Performance Bonus, Employee Recognition Program

Professional Development

Job Training

Key Responsibilities

• Create, set up, and launch paid advertising campaigns based on campaign objectives and requirements.
• Manage campaigns using Meta/Facebook Ads Manager, TikTok Ads Manager, Google Ads, and similar advertising platforms.
• Review campaign requirements, target markets, audiences, budgets, creatives, landing pages, links, pixels, and tracking before launch.Select and configure appropriate campaign objectives, audiences, placements, schedules, and budgets.
• Monitor multiple active campaigns and advertising accounts on a daily basis.
• Track key performance metrics including spend, impressions, CPM, CTR, CPC, CPA, CPL, conversions, registrations, leads, and ROAS, depending on campaign objectives.
• Analyze campaign performance and identify opportunities for improvement.
• Optimize targeting, budget allocation, bidding, placements, creatives, and other campaign settings based on performance data.
• Conduct campaign testing and compare results to determine the best-performing strategies.
• Coordinate with the Creative, Support, Training, and Management teams regarding campaign requirements, creatives, landing pages, links, and tracking.
• Ensure pixels, conversion tracking, URLs, landing pages, and other campaign assets are properly implemented.
• Identify and report campaign issues such as rejected ads, account restrictions, tracking problems, access issues, payment concerns, or poor campaign performance.
• Maintain accurate campaign records and encode required performance data on time.
• Prepare daily campaign performance reports and provide clear updates to supervisors and management.
• Properly hand over active campaigns, pending tasks, campaign concerns, and unresolved issues between shifts.
• Follow company procedures, client requirements, and applicable advertising platform policies.
• Continuously test, learn, and recommend improvements to increase campaign efficiency and overall results.

Qualifications

Required / Preferred:

• At least 1 year of experience in Media Buying, Paid Advertising, Performance Marketing, Digital Advertising, or a related role is preferred.
• Hands-on experience with at least one major advertising platform such as:
• Meta/Facebook Ads, TikTok Ads, or Google Ads.
• Experience managing multiple campaigns or advertising accounts is an advantage.
• Knowledge of campaign objectives, audience targeting, budgets, bidding, placements, creatives, pixels, tracking, and landing pages.
• Familiarity with advertising metrics such as CTR, CPC, CPM, CPA, CPL, conversions, and ROAS.
• Able to analyze campaign data and make optimization decisions based on results.
• Comfortable working with Google Sheets, Microsoft Excel, advertising dashboards, and reporting tools.
• Strong attention to detail and ability to identify campaign setup errors.
• Good problem-solving and analytical skills.
• Can work independently while coordinating effectively with a team.
• Organized and capable of handling multiple campaigns and deadlines.
• Responsible, proactive, and performance-oriented.
• Willing to work on-site in Palayan City, Nueva Ecija.