Performance Marketing Lead — AdTech & Attribution

Globe Telecom, Inc.; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Career growth opportunities

Competitive compensation and benefits

Job summary

GCash seeks a Product Manager to own the Direct insertion and Performance strategy within the MADTech portfolio. You will shape high-impact ad formats, define attribution frameworks, and partner with Sales and Eng to monetize premium placements.

You will collaborate on postbacks, unique user-id tracking, and ad-server integrations, driving scalable solutions while ensuring brand integrity and regulatory compliance across campaigns.

Qualifications

• 5+ years of Product Management experience in AdTech, Performance Marketing, or a Digital Agency.
• Proven track record in launching performance-based products (CPI/CPA) or high-impact display formats.
• Strong technical understanding of attribution modeling, postbacks, and unique user-id tracking.
• Experience with ad servers and performance tracking platforms.

Responsibilities

• Define and own the roadmap for Direct and Performance products within GCash's MADTech portfolio.
• Lead cross-functional collaboration across Sales, BD, Eng, and Analytics.
• Develop frameworks for post-action attribution and performance measurement.
• Collaborate on pricing floors, rate cards, and monetization strategies.
• Provide tools and narratives to Sales teams for selling custom solutions.
• Ensure end-to-end delivery with ad servers and BAU transitions.

Skills

AdTech product management

Performance marketing

Attribution modeling

Ad servers collaboration

Stakeholder management

Tools

Google Ad Manager

Kevel

AppsFlyer

Job description

GCash seeks a Product Manager to own the Direct insertion and Performance strategy within the MADTech portfolio. You will shape high-impact ad formats, define attribution frameworks, and partner with Sales and Eng to monetize premium placements.

You will collaborate on postbacks, unique user-id tracking, and ad-server integrations, driving scalable solutions while ensuring brand integrity and regulatory compliance across campaigns.