Performance Marketing Lead - Data-Driven Growth & CRO

Home Credit Philippines; Taguig; On-site; PHP 800,000 - 1,200,000; Full time

Benefits offered by this job

Dayshift

Bonus up to 50%

HMO Day 1

Mental health support

Wellness leaves

Career mobility

Learning opportunities

Job summary

Home Credit Philippines in Taguig seeks a Senior Performance Marketing Specialist to lead performance-driven campaigns across Google and Meta, focusing on customer acquisition and engagement throughout the lifecycle. You will optimize campaigns, analyze data, and collaborate with UX and product teams to improve landing pages and conversion funnels.

The role emphasizes CRO, budget discipline, and clear reporting to stakeholders.

Qualifications

• 4+ years in digital marketing with paid and organic experience.
• Proven track record optimizing campaigns for ROI.
• Experience with analytics and reporting tools.
• Experience in in-house teams or startups is a plus.

Responsibilities

• Design and run performance-driven campaigns across Google and Meta.
• Monitor, analyze campaigns, and optimize creative, targeting and budgets.
• Collaborate with UX/design to improve landing pages and funnels.
• Maintain cost discipline and maximize customer acquisition at low cost.
• Provide clear performance reports and insights to stakeholders.
• Coordinate with product and analytics teams for seamless journeys.

Skills

Digital marketing

Paid media

Data analytics

Budget management

Conversion rate optimization

Tools

Google Analytics

Firebase

MS Clarity

SEMrush

MoEngage

MParticle CDP

Job description

Home Credit Philippines in Taguig seeks a Senior Performance Marketing Specialist to lead performance-driven campaigns across Google and Meta, focusing on customer acquisition and engagement throughout the lifecycle. You will optimize campaigns, analyze data, and collaborate with UX and product teams to improve landing pages and conversion funnels.

The role emphasizes CRO, budget discipline, and clear reporting to stakeholders.