Senior Ad Tech & Programmatic Growth Lead

globe; Metro Manila; On-site; PHP 1,200,000 - 2,800,000; Full time

Benefits offered by this job

Career growth and development

Collaborative team

Competitive and flexible compensation

Job summary

GCash, a leading Philippine FinTech, seeks a senior sales leader to drive non-gaming ad growth and programmatic expansion. You will diversify retargeting across retail, FMCG, e-commerce, and finance, and close high-value opportunities with agencies and direct clients.

You’ll partner with product teams to enhance programmatic capabilities, train agencies, and monitor KPIs, reporting to the BD Head. Join a dynamic, collaborative team shaping ad tech in the country.

Responsibilities

• Execute a comprehensive strategy to diversify GCash’s advertising retargeting non-gaming industries.
• Build strong, tailored value propositions for clients in non-gaming sectors.
• Drive revenue growth by identifying and closing high-value opportunities through agencies and direct client partnerships.
• Analyze market trends and competitive landscapes to capitalize on opportunities in non-gaming verticals.
• Leverage deep relationships within the agency ecosystem to strengthen partnerships and drive adoption of GCash’s Ad Tech solutions.
• Serve as the primary point of contact for media agencies, ensuring alignment on goals and mutual value creation.
• Collaborate with trading desks, planners, and buyers within agencies to position GCash as a top-tier advertising partner.
• Build and maintain long-term relationships with media sales leaders and decision-makers to maximize revenue potential.
• Lead the expansion and adoption of programmatic advertising solutions among agencies and non-gaming clients.
• Partner with product teams to enhance programmatic capabilities and align them with market demands.
• Conduct training sessions and thought leadership initiatives to educate agencies and clients on programmatic advertising’s benefits.
• Stay ahead of industry advancements in programmatic technology and integrate best practices into sales strategies.
• Oversee the commercialization and scaling of Ad Tech and emerging products for non-gaming verticals.
• Align product development with feedback from agencies and clients to ensure competitive and relevant offerings.
• Develop go-to-market strategies that ensure maximum market penetration and adoption in non-gaming sectors.
• Establish and track KPIs specific to non-gaming advertising growth, agency relationships, and programmatic adoption.
• Provide detailed performance reports to the BD Head, highlighting progress, challenges, and opportunities.

Job description

GCash, a leading Philippine FinTech, seeks a senior sales leader to drive non-gaming ad growth and programmatic expansion. You will diversify retargeting across retail, FMCG, e-commerce, and finance, and close high-value opportunities with agencies and direct clients.

You’ll partner with product teams to enhance programmatic capabilities, train agencies, and monitor KPIs, reporting to the BD Head. Join a dynamic, collaborative team shaping ad tech in the country.