Growth Marketing Lead, Online Payments

Globe Telecom, Inc.; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Career growth opportunities

Dynamic, collaborative team

Competitive compensation & benefits

Job summary

GCash seeks a Growth Marketing Manager – Pay Online to drive online payments growth through data-driven strategies that boost revenue, GTV, transactions, and user conversion. You will leverage insights from consumers, merchants, and markets to spot growth opportunities and shape campaigns that improve customer journeys and category adoption.

The role partners with cross-functional teams to optimize investments, monitor performance, and implement a test-and-learn approach across Online Payments.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Communications, or a related field.
• Proven experience in growth marketing, product marketing, digital marketing, consumer marketing, or a related field.
• Experience developing and executing data-driven marketing strategies focused on user acquisition, engagement, conversion, retention, or revenue growth.
• Strong understanding of consumer behavior, market trends, and customer segmentation.
• Strong analytical and problem-solving skills, with the ability to translate data and insights into actionable business strategies.
• Experience working with cross-functional teams and managing multiple stakeholders.
• Strong understanding of campaign performance metrics, business KPIs, and marketing effectiveness.
• Experience in managing marketing budgets and optimizing marketing investments.
• Strong project management skills, with the ability to manage initiatives from strategy through execution.
• Excellent communication and presentation skills, with the ability to clearly articulate insights, strategies, and recommendations.
• Highly collaborative, proactive, and comfortable working in a fast-paced environment.
• Experience in fintech, payments, e-commerce, or digital platforms is an advantage.

Responsibilities

• Lead revenue planning and delivery for the Online Payments business by driving growth in MAU, frequency of use, ATPU, and AVPU.
• Identify and evaluate market trends, business opportunities, and category growth drivers to support business objectives.
• Analyze business and market performance to identify opportunities for growth and improvement.
• Develop deep consumer insights by understanding user behaviors, usage drivers, triggers, needs, and pain points.
• Define and target relevant consumer and user segments based on behavioral and transactional data.
• Develop learning plans and research briefs to strengthen consumer, category, and market understanding.
• Translate consumer and market insights into actionable growth strategies, campaigns, and initiatives.
• Develop and implement initiatives that encourage adoption, conversion, frequency, and increased spending across Online Payments categories.
• Partner with cross-functional teams to develop and execute strategies that deliver revenue and user growth KPIs.
• Monitor campaign and business performance, identify gaps, and optimize strategies based on data and learnings.
• Manage marketing budgets and ensure marketing investments are aligned with business priorities and growth objectives.
• Establish a test-and-learn approach to continuously improve campaigns, customer journeys, and growth initiatives.
• Contribute to the continuous improvement of operational processes and ways of working within the B2C Growth Marketing Team.
• Prepare and communicate business updates, performance reports, insights, and recommendations to relevant stakeholders.

Skills

Growth marketing

Data-driven marketing

Cross-functional collaboration

User acquisition & retention

Campaign management

Analytics

Budget management

Communication

Education

Bachelor’s degree in Marketing, Business, Economics, Communications, or related field

Tools

Google Analytics

SQL

Job description

GCash seeks a Growth Marketing Manager – Pay Online to drive online payments growth through data-driven strategies that boost revenue, GTV, transactions, and user conversion. You will leverage insights from consumers, merchants, and markets to spot growth opportunities and shape campaigns that improve customer journeys and category adoption.

The role partners with cross-functional teams to optimize investments, monitor performance, and implement a test-and-learn approach across Online Payments.