Performance Marketing Manager

Globe Telecom, Inc.; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Career growth opportunities

Competitive compensation and benefits

Job summary

GCash seeks a Product Manager to own the Direct insertion and Performance strategy within the MADTech portfolio. You will shape high-impact ad formats, define attribution frameworks, and partner with Sales and Eng to monetize premium placements.

You will collaborate on postbacks, unique user-id tracking, and ad-server integrations, driving scalable solutions while ensuring brand integrity and regulatory compliance across campaigns.

Qualifications

• 5+ years of Product Management experience in AdTech, Performance Marketing, or a Digital Agency.
• Proven track record in launching performance-based products (CPI/CPA) or high-impact display formats.
• Strong technical understanding of attribution modeling, postbacks, and unique user-id tracking.
• Experience with ad servers and performance tracking platforms.

Responsibilities

• Define and own the roadmap for Direct and Performance products within GCash's MADTech portfolio.
• Lead cross-functional collaboration across Sales, BD, Eng, and Analytics.
• Develop frameworks for post-action attribution and performance measurement.
• Collaborate on pricing floors, rate cards, and monetization strategies.
• Provide tools and narratives to Sales teams for selling custom solutions.
• Ensure end-to-end delivery with ad servers and BAU transitions.

Skills

AdTech product management

Performance marketing

Attribution modeling

Ad servers collaboration

Stakeholder management

Tools

Google Ad Manager

Kevel

AppsFlyer

Job description

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

This role manages the "Direct insertion" and "Performance" strategy of the MADTech portfolio, specifically: Direct GCash Ads: High-impact visibility products including Pop-ups, Skins, App Takeovers, and native placements within endemic hubs like FoodHub and GInsure. Performance Ads (Performance): Conversion-focused solutions including CPI (Cost-Per-Install), CPA (Cost-Per-Action), and outcome-based commercial models. Closed-Loop Attribution: Developing frameworks for post-action attribution back to unique user IDs for performance verification. Custom Merchant Solutions: Bespoke integrations for strategic in-app partners (e.g., FoodHub, GInsure etc.). Vision & Roadmap: Define and execute the roadmap for Direct and Performance products, balancing premium user experience with aggressive monetization targets. Performance Engineering: Lead the transition of performance pilots into scalable Business-as-Usual (BAU) products. Commercial Strategy: Collaborate with stakeholders to define pricing floors, performance-based incentive models, and rate card structures for Direct Ads packages. Stakeholder Enablement: Act as the primary consultant for the Sales and Business Development teams, providing them with the tools, benchmarks, and narratives to sell custom solutions. End-to-End Development: Work with AdTech Tech Squads to implement custom creative formats and ensure seamless delivery via ad servers. Analytics & Attribution: Define success metrics for performance campaigns and ensure transparent reporting of "unique reach" and "measurable conversions." Governance: Act as the guardian of ad quality and ethics for direct placements, ensuring compliance with GCash brand guidelines and regulatory requirements.

Qualifications

• 5+ years of Product Management experience, specifically within AdTech, Performance Marketing, or a Digital Agency environment.
• Proven track record in launching performance-based products (CPI/CPA) or high-impact display formats.
• Strong technical understanding of attribution modeling, postbacks, and unique user-id tracking.
• Experience with Ad Servers (e.g., Google Ad Manager, Kevel) and performance tracking platforms (e.g., AppsFlyer).
• Exceptional stakeholder management skills; able to pivot between technical discussions with engineers and commercial pitches with brand partners.

What We Offer

• Opportunity for career growth and development in the #1 FinTech company in the country
• Working with a dynamic and highly collaborative team who want to change the game
• A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines.

Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones.

GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015. Mynt, Inc. is the parent company of GCash, the Philippines’ #1 finance superapp, advancing financial inclusion through ‘Finance for All’.

G-Xchange, Inc. (GXI) is the payments company for GCash. GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app.

Fuse Financing, Inc. is the financing company for GCash. Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions.

Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey.

BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.