Campaign Performance Lead - Ad Ops & Insights

GCash; Metro Manila; Vor Ort; PHP 500.000 - 900.000; Vollzeit

Benefits dieser Stelle

Career growth

Collaborative team

Competitive compensation

Flexible benefits

Zusammenfassung

GCash in the Philippines is seeking a Campaign Manager to own the full lifecycle of integrated marketing campaigns from design to execution. You will translate technical capabilities into compelling tactics, partner with Data Operations, and monitor live KPIs to optimize delivery and impact.

You will transform raw performance data into actionable insights and develop high-level recommendations to build trust with clients and sustain long-term partnerships.

Aufgaben

• Own the full lifecycle of a campaign—from initial design and technical implementation to final execution—ensuring every touchpoint is aligned with customer success goals and brand standards.
• Deeply master the internal product suite to develop "outside-the-box" creative solutions. You will translate technical capabilities into effective campaign tactics, stretching the product’s features to solve unique client challenges.
• Maintain a pulse on live campaigns by monitoring key performance indicators (KPIs) in real time. You are expected to proactively pivot strategies and fine-tune settings to ensure maximum delivery and impact.
• Partner closely with Data Operations to ensure data integrity, effective audience targeting, and the accurate flow of information across all relevant platforms.
• Conduct rigorous post-campaign evaluations to decode "the why" behind the results. You will transform raw data into compelling narratives and actionable insights that prove value to the client.
• Utilize historical performance data and campaign learnings to develop high-level recommendations. Your goal is to build trust through results, driving continued business and long-term partnerships.

Jobbeschreibung

GCash in the Philippines is seeking a Campaign Manager to own the full lifecycle of integrated marketing campaigns from design to execution. You will translate technical capabilities into compelling tactics, partner with Data Operations, and monitor live KPIs to optimize delivery and impact.

You will transform raw performance data into actionable insights and develop high-level recommendations to build trust with clients and sustain long-term partnerships.