Campaign Operations Lead - Data-Driven Growth

Globe Telecom, Inc.; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

GCash, Philippines\' leading FinTech app, is seeking a Campaign Manager to own the full lifecycle of campaigns—from design and technical implementation to final execution—ensuring touchpoints align with customer success goals and brand standards.

You will monitor KPIs in real time, collaborate with Data Operations for data integrity and targeted messaging, and translate findings into actionable recommendations that drive client value and long-term partnerships.

Qualifications

• Experience owning the full lifecycle of a marketing campaign—from design to execution.
• Ability to translate technical capabilities into impactful campaign tactics.
• Strong analytical skills to evaluate performance and derive insights.

Responsibilities

• Own the full lifecycle of a campaign—from design and technical implementation to final execution.
• Monitor real-time KPIs to optimize delivery and impact.
• Collaborate with Data Operations to ensure data integrity and accurate audience targeting.
• Conduct post-campaign evaluations and translate results into actionable insights for clients.

Skills

Campaign management

Data analysis

Cross-functional collaboration

KPI tracking

Job description

GCash, Philippines\' leading FinTech app, is seeking a Campaign Manager to own the full lifecycle of campaigns—from design and technical implementation to final execution—ensuring touchpoints align with customer success goals and brand standards.

You will monitor KPIs in real time, collaborate with Data Operations for data integrity and targeted messaging, and translate findings into actionable recommendations that drive client value and long-term partnerships.