Performance Marketing CPAS

Shopee; Manila; On-site; PHP 420,000 - 620,000; Full time

Job summary

Shopee in Pasig is seeking a data-driven analyst to conduct seller performance analyses and optimize marketing solutions, including CPAS, Google Ads, and affiliate programs.

You will monitor program effectiveness, build predictive dashboards, and derive insights to drive seller growth and monetization strategies across the platform.

Qualifications

• Bachelor’s degree in a quantitative field.
• Minimum 3 years of data analysis/strategy experience.
• 2–3 years in maximizing commercial performance via offsite marketing (CPAS, Google Ads, affiliates).
• Advanced Excel and Google Sheets; basic SQL.
• Excellent communication and creative problem solving.

Responsibilities

• Conduct seller performance analyses and recommend marketing solutions.
• Analyze seller behavior, investments, and adoption across marketing products.
• Monitor programs to identify growth drivers and bottlenecks.
• Build dashboards to support data-driven decisions.
• Develop monetization strategies to maximize commercial performance.
• Generate insights to drive seller growth.

Skills

Excel

SQL

Google Sheets

Communication skills

Problem solving

E-commerce knowledge

Data analysis

Education

Bachelor's degree in a quantitative field

Tools

SQL

Job description

Job Description:

Conduct seller performance analysis, develop and implement recommendations for brands and sellers in order to maximize commercial performance through marketing solutions such as Facebook Collaborative Ads (CPAS), Google Ads (GSA/GAS), and affiliate programs.

• Analyze seller behavior, investment trends, and adoption across various marketing products, focusing on offsite solutions (CPAS, Google Ads, and affiliate programs).
• Monitor the effectiveness and trends of current programs, initiatives, and packages to identify key growth drivers and potential bottlenecks.
• Build predictive models and dashboards to support data-driven decision-making and performance tracking.
• Conduct deep-dive performance analyses on seller and brand marketing campaigns to evaluate ROI and identify growth opportunities.
• Develop, optimize, and implement monetization strategies and marketing packages to maximize commercial performance for brands and sellers.
• Generate actionable insights and strategic recommendations to drive seller growth and improve the adoption of marketing solutions.

Requirements:

• Bachelor’s degree in Business Administration, Economics, Finance, Computer Science, Information Technology, Engineering or related quantitative field
• With a minimum of 3 years of relevant work experience in data analysis and/or strategy
• With 2-3 years of experience in maximizing commercial performance and ROI through offsite marketing solutions, including Facebook Collaborative Ads (CPAS), Google Ads (GSA/GAS), and affiliate programs
• Advanced Microsoft Excel, Google spreadsheet and basic SQL skills
• Excellent communication skills
• Creative and innovative approach in problem solving
• Passionate towards learning about the e-commerce industry
• Amenable to work in Podium West Tower, Pasig
• Flexible to work long hours on occasion