Growth Marketing Specialist (Online Conversion)

Shopee; Manila; On-site; PHP 334,800 - 502,200; Full time

Job summary

Shopee, based in Manila, is seeking a Growth Marketing Specialist (Online Conversion) to enhance our online marketing efforts. This dynamic role involves driving traffic and improving sales conversions through effective marketing strategies.

The ideal candidate will have a bachelor's degree and 1-2 years of experience in related fields, with skills in performance marketing and ad platforms. You'll collaborate with various teams to boost performance and seller revenue.

This position may require flexible working hours at the Podium West Tower, Pasig.

Qualifications

• 1-2 years of hands-on experience in Performance Marketing, Paid Search, or E-commerce advertising.
• Proficient in managing paid ad platforms.
• Strong analytical mindset with attention to ROI and consumer behavior.

Responsibilities

• Curate and manage top-performing SKU selections for retargeting campaigns.
• Optimize search keyword selection and bidding strategies.
• Implement and manage paid seller ads to boost conversions.
• Monitor daily campaign performance and conduct analyses on user journeys.
• Align paid advertising strategies with broader marketing campaigns.
• Maintain performance dashboards and track budget utilization.

Skills

Performance Marketing

Paid Search (SEM)

Retargeting

Data Analysis

Google Ads

Meta Ads Manager

SQL

Education

Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Engineering, or a related quantitative field

Tools

Google Sheets

Job description

Job Description

We are looking for a data-driven and results-oriented Growth Marketing Specialist (Online Conversion) to join our Online Marketing team. In this role, you will be responsible for driving high-intent traffic and maximizing sales conversions through strategic product selection, precision retargeting, and paid search optimization. You will work closely with cross‑functional marketing teams to scale our e-commerce performance and boost seller revenue.

Responsibilities

• Curate and manage top‑performing SKU selections tailored for dynamic retargeting campaigns to re‑engage high‑potential users and drive conversion.
• Optimize search keyword selection, bidding strategies, and campaign structures to ensure high visibility and cost‑efficient traffic acquisition.
• Implementation and end‑to‑end management of paid seller ads to boost platform conversions and improve Return on Ad Spend (ROAS).
• Monitor daily campaign performance, conduct deep‑dive analyses on user conversion journeys, and identify bottlenecks in the funnel.
• Liaise with internal stakeholders, regional teams, and category managers to align paid advertising strategies with broader marketing campaigns and inventory priorities.
• Maintain performance dashboards, track budget utilization, and deliver actionable insights to management to continuously optimize digital ad spend.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Engineering, or a related quantitative field.
• Minimum of 1‑2 years of hands‑on experience in Performance Marketing, Paid Search (SEM), Retargeting, or E‑commerce advertising execution.
• Proficient in managing paid ad platforms (e.g., Google Ads, Meta Ads Manager, or native e‑commerce marketplace ad consoles).
• Advanced Google Sheets skills for data tracking and campaign analysis.
• Basic knowledge of SQL is a strong plus.
• Strong analytical mindset with a sharp eye for ROI, data patterns, and consumer purchasing behavior.
• Excellent communication and stakeholder management skills, with a creative and innovative approach to problem‑solving.
• Passionate about learning about the e‑commerce industry.
• Amenable to work in Podium West Tower, Pasig.
• Flexible to work long hours on occasion.