Performance Marketing Specialist

Michael Page; Makati; Hybrid; PHP 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Hybrid work in Makati

Health and wellbeing benefits

Additional leave entitlement

Career progression exposure

Job summary

Michael Page is partnering with a rapidly growing e-commerce platform to recruit a Performance Marketing Lead based in Makati. You will shape growth strategy and drive customer acquisition, revenue, and profitability across digital channels in a data-driven, high-velocity environment.

You will manage paid media campaigns, analyse performance, and lead testing initiatives while mentoring junior team members. Hybrid work in Makati with strong career progression and exposure to senior leadership.

Qualifications

• Proven performance marketing experience across paid channels, ideally in e-commerce.
• Strong track record of scaling revenue and customer acquisition.
• Advanced expertise with Meta Ads Manager.
• Experience with attribution, tracking, and measurement frameworks.
• Excellent stakeholder management and cross‑team collaboration.
• Mentoring or leading junior team members.
• Familiarity with Shopify, GA4, GTM.

Responsibilities

• Develop and execute performance marketing strategies that drive customer acquisition, revenue growth, and profitability across digital channels.
• Manage paid media campaigns across key advertising and e-commerce platforms, ensuring efficient budget allocation and strong return on investment.
• Analyse campaign performance, customer behaviour, and marketing data to identify growth opportunities and optimise results.
• Lead structured testing initiatives across audiences, creatives, offers, and landing experiences to improve conversion performance.
• Partner with cross-functional teams to align marketing activities with commercial objectives and business growth plans.
• Build and enhance performance reporting, attribution, and measurement frameworks to support data-driven decision-making.
• Coach and support junior team members, helping establish best practices and a high-performance marketing culture.
• Monitor industry trends, emerging technologies, and platform developments to maintain a competitive advantage and unlock new growth opportunities.

Skills

Performance marketing

Analytics

Strategic thinking

Stakeholder management

Leadership

Entrepreneurial mindset

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Shopee Ads

Lazada Ads

Shopify

GA4

Google Tag Manager

Job description

Job Description

• Shape growth strategy and see a direct impact on business performance
• Join a high-growth e-commerce business with strong career progression

About Our Client

Our client is a rapidly growing e-commerce platform focused on building and scaling consumer brands through a digital-first, data-driven approach.

Job Description

• Develop and execute performance marketing strategies that drive customer acquisition, revenue growth, and profitability across digital channels
• Manage paid media campaigns across key advertising and e-commerce platforms, ensuring efficient budget allocation and strong return on investment
• Analyse campaign performance, customer behaviour, and marketing data to identify growth opportunities and optimise results
• Lead structured testing initiatives across audiences, creatives, offers, and landing experiences to improve conversion performance
• Partner with cross-functional teams to align marketing activities with commercial objectives and business growth plans
• Build and enhance performance reporting, attribution, and measurement frameworks to support data-driven decision-making
• Coach and support junior team members, helping establish best practices and a high-performance marketing culture
• Monitor industry trends, emerging technologies, and platform developments to maintain a competitive advantage and unlock new growth opportunities

The Successful Applicant

• Proven experience in performance marketing, paid media, or digital acquisition, ideally within e-commerce, retail, consumer, or direct-to-consumer businesses
• Strong track record of scaling revenue, customer acquisition, and marketing efficiency through data-driven campaign optimisation
• Advanced hands‑on expertise with Meta Ads Manager and a deep understanding of paid social performance drivers
• Strong analytical and commercial acumen, with the ability to interpret data and translate insights into business outcomes
• Experience working with attribution, tracking, and performance measurement frameworks to support informed decision-making
• Excellent stakeholder management and communication skills, with the ability to influence and collaborate across teams
• Proactive, entrepreneurial mindset with the ability to thrive in a fast‑paced, high‑growth environment
• Experience across Google Ads, TikTok Ads, Shopee Ads, Lazada Ads, or other performance marketing channels
• Previous experience mentoring, coaching, or leading junior team members
• Exposure to startup, scale‑up, or founder‑led businesses where agility and ownership are highly valued
• Familiarity with Shopify, GA4, Google Tag Manager, or other e-commerce and analytics platforms

What's on Offer

• Opportunity to own and influence the performance marketing strategy of a growing e-commerce business
• Competitive salary package aligned with experience and performance
• Hybrid working arrangement based in Makati (2x RTO)
• Comprehensive health and well‑being benefits
• Additional leave entitlement and employee‑focused benefits
• Exposure to senior leadership and business‑critical growth initiatives
• Clear opportunities for career advancement in a high‑growth environment
• Collaborative, entrepreneurial, and results‑driven culture where your impact is highly visible