E-Commerce Manager

HRTx Inc; Makati; On-site; PHP 2,160,000 - 3,600,000; Full time

Job summary

HRTx Inc in Makati is seeking a senior ecommerce leader to drive online sales across platforms, including Shopify and major marketplaces. You will lead a team, optimize campaigns, and collaborate with brand managers to align product launches with promotional strategies.

The role requires 5–8 years in ecommerce or digital marketing with 2–3 years in leadership. Strong analytics and campaign management across Meta, Google, and TikTok Ads are essential.

Qualifications

• Bachelor's degree in marketing, business, ecommerce, or related field.
• 5–8 years of experience in ecommerce, digital marketing, or online retail.
• 2–3 years of leadership or managerial experience overseeing ecommerce operations or teams.

Responsibilities

• Lead and manage total online sales performance across all ecommerce platforms.
• Develop and execute strategies to increase revenue on Shopify websites and marketplaces.
• Monitor sales daily, weekly, and monthly and drive improvements to hit targets.
• Identify opportunities to improve customer acquisition, AOV, and conversion rates.
• Manage marketplace presence on Shopee, Lazada, Zalora, and TikTok Shop.
• Coordinate with Brand Managers and campaigns for major sales events.
• Oversee Shopify site optimization, product pages, and analytics.
• Provide strategic direction for digital advertising across Meta, Google, and TikTok Ads.
• Lead the ecommerce team and collaborate with Creative Team for assets.

Skills

Ecommerce strategy

Team leadership

Performance marketing

Analytics & reporting

Education

Bachelor's degree in Marketing, Business Administration, Ecommerce, or related field

Tools

Shopify

Shopee

Lazada

TikTok Shop

Meta Ads

Google Ads

TikTok Ads

Job description

Location: Makati
Schedule: Morning Shift, Mon-Fri, On-site

Key Responsibilities

Ecommerce Sales Performance

• Lead and manage total online sales performance across all ecommerce platforms.
• Develop and execute strategies aimed at increasing revenue through Shopify websites and marketplace channels.
• Monitor sales performance on a daily, weekly, and monthly basis and implement improvements to ensure targets are achieved.
• Identify opportunities to improve customer acquisition, increase average order value (AOV), and enhance conversion rates.

Marketplace Operations & Growth

• Manage and optimize marketplace presence on Shopee, Lazada, Zalora, and TikTok Shop.
• Implement strategies to strengthen product visibility and marketplace performance.
• Coordinate participation in major platform campaigns such as 9.9, 10.10, 11.11, and 12.12 sales events.
• Optimize product listings, promotional bundles, pricing strategies, and campaign mechanics.
• Monitor competitor pricing and analyze marketplace trends to maintain competitiveness.

Performance Marketing Oversight

• Provide strategic direction for digital advertising efforts across Meta, Google, and TikTok Ads platforms.
• Oversee the work of the Performance Marketing Specialist responsible for campaign execution.
• Track campaign effectiveness through metrics such as ROAS and CAC.
• Ensure marketing budgets are efficiently distributed across digital channels to maximize returns.

Shopify Website Management

• Ensure Shopify websites are optimized for both user experience and sales conversion.
• Enhance product pages by improving product descriptions, visuals, and multimedia content.
• Monitor traffic sources, user behavior, and website analytics to identify optimization opportunities.

Campaign & Promotion Strategy

• Create and manage the ecommerce promotional calendar aligned with brand initiatives and marketplace campaigns.
• Develop promotional tactics such as flash sales, bundles, and limited-time offers.
• Coordinate with Brand Managers to prioritize key product launches and hero items during campaigns.

Data Insights & Reporting

• Analyze ecommerce data and sales performance to identify opportunities for revenue growth.
• Monitor key metrics including GMV, conversion rate, ROAS, CAC, and AOV.
• Prepare and present regular performance reports along with recommended action plans to management.

Team Management & Collaboration

• Lead the ecommerce team, including the Performance Marketing Specialist and Ecommerce Operations Executive.
• Work closely with the Creative Team to ensure content assets support advertising campaigns, product pages, and social media initiatives.
• Coordinate with Brand Managers to align marketing campaigns with product launches and promotional strategies.

Qualifications

• Bachelors degree in Marketing, Business Administration, Ecommerce, or a related field.
• At least 5–8 years of experience in ecommerce, digital marketing, or online retail environments.
• Minimum 2–3 years of leadership or managerial experience overseeing ecommerce operations or teams.

Required Experience

• Proven experience managing ecommerce platforms such as Shopify or similar website platforms.
• Hands-on experience with major marketplaces including Shopee, Lazada, and TikTok Shop.
• Strong understanding of performance marketing platforms such as Meta Ads, Google Ads, and TikTok Ads.
• Experience planning and executing digital campaigns, promotional activities, and online sales events.
• Strong analytical capability with the ability to interpret sales and marketing data to guide business decisions.