Growth Marketing Specialist (Online Conversion)

Shopee; Metro Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

Shopee is seeking a data-driven Growth Marketing Specialist to drive high-intent traffic and maximize online conversions. You will optimize SKU selections for retargeting, refine search and bidding strategies, and manage paid seller ads to boost ROAS while coordinating with regional teams and inventory priorities.

Your role involves monitoring campaigns, analyzing conversion journeys, and delivering insights to optimize spend.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Engineering, or related quantitative field.
• 1–2 years of hands-on experience in Performance Marketing, Paid Search (SEM), Retargeting, or e-commerce advertising.
• Proficient in managing paid ad platforms (Google Ads, Meta Ads Manager, or native marketplace consoles).
• Advanced Google Sheets skills for data tracking and campaign analysis.
• Basic knowledge of SQL is a strong plus
• Strong ROI mindset with data-driven decision making.
• Excellent communication and stakeholder management skills.
• Amenable to work in Podium West Tower, Pasig and flexible long hours.

Responsibilities

• Curate and manage top-performing SKU selections for dynamic retargeting campaigns to re-engage high-potential users and drive conversion.
• Optimize search keyword selection, bidding strategies, and campaign structures for high visibility and cost-efficient traffic.
• Implement and manage paid seller ads to boost platform conversions and improve ROAS.
• Monitor daily campaign performance and conduct deep-dive analyses on conversion journeys to identify bottlenecks in the funnel.
• Liaise with internal stakeholders, regional teams, and category managers to align paid advertising with broader marketing campaigns and inventory priorities.
• Maintain performance dashboards, track budget utilization, and deliver actionable insights to management to optimize digital ad spend.

Skills

Analytical mindset

ROI focus

Stakeholder management

Communication skills

Creative problem-solving

Learning mindset

Education

Bachelor’s degree in a quantitative field

Tools

Google Ads

Meta Ads Manager

E-commerce ad consoles

Google Sheets

SQL

Job description

Job Description

We are looking for a data-driven and results-oriented Growth Marketing Specialist (Online Conversion) to join our Online Marketing team. In this role, you will be responsible for driving high-intent traffic and maximizing sales conversions through strategic product selection, precision retargeting, and paid search optimization. You will work closely with cross-functional marketing teams to scale our e-commerce performance and boost seller revenue.

• Curate and manage top-performing SKU selections tailored for dynamic retargeting campaigns to re-engage high-potential users and drive conversion.
• Optimize search keyword selection, bidding strategies, and campaign structures to ensure high visibility and cost-efficient traffic acquisition.
• Implementation and end-to-end management of paid seller ads to boost platform conversions and improve Return on Ad Spend (ROAS).
• Monitor daily campaign performance, conduct deep-dive analyses on user conversion journeys, and identify bottlenecks in the funnel.
• Liaise with internal stakeholders, regional teams, and category managers to align paid advertising strategies with broader marketing campaigns and inventory priorities.
• Maintain performance dashboards, track budget utilization, and deliver actionable insights to management to continuously optimize digital ad spend.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Engineering, or a related quantitative field.
• Minimum of 1-2 years of hands-on experience in Performance Marketing, Paid Search (SEM), Retargeting, or E-commerce advertising execution.
• Proficient in managing paid ad platforms (e.g., Google Ads, Meta Ads Manager, or native e-commerce marketplace ad consoles).
• Advanced Google Sheets skills for data tracking and campaign analysis.
• Basic knowledge of SQL is a strong plus
• Strong analytical mindset with a sharp eye for ROI, data patterns, and consumer purchasing behavior.
• Excellent communication and stakeholder management skills, with a creative and innovative approach to problem-solving.
• Passionate towards learning about the e-commerce industry
• Amenable to work in Podium West Tower, Pasig
• Flexible to work long hours on occasion