Senior Digital Analyst

Nuworks Interactive Labs, Inc.; Pasig; Hybrid; PHP 800,000 - 1,200,000; Full time

Job summary

Nuworks Interactive Labs, Inc. is seeking a Senior Digital Analyst to gather, analyze, and synthesize digital marketing data, providing actionable insights to drive strategies and optimize performance.

The role requires staying current with industry trends, identifying opportunities, and presenting findings to clients and internal stakeholders with clarity and impact.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, or related field.
• 4–6 years of experience in data analysis within digital marketing.
• Experience in team management is a plus.
• Proven ability to drive marketing insights and optimize campaign performance.

Responsibilities

• Conduct in-depth analysis of marketing data including traffic and campaign performance.
• Interpret data to extract actionable insights informing strategies.
• Develop, maintain, and improve dashboards using analytics, visualization, and AI-assisted tools.
• Leverage AI-assisted analytics to accelerate dashboard creation and automate reporting.
• Stay updated on industry trends and competitor activities.
• Conduct market research to identify opportunities and consumer behaviors.
• Monitor and optimize campaigns based on KPIs and performance metrics.
• Present analytics findings and dashboards to clients and stakeholders.
• Translate data findings into clear business narratives for non-technical audiences.
• Collaborate with Client Services to prepare and deliver performance discussions.

Skills

Data analysis

Dashboard creation

Presentation skills

Team collaboration

Problem solving

Time management

Narrative storytelling

AI-assisted analytics

Market insight

Critical thinking

Education

Bachelor’s degree in Marketing, Business Analytics, or related field

Tools

Google Analytics

CRM systems

Marketing automation

A/B testing

SEO/SEM tools

MS Excel

MS PowerPoint

Job description

WORK SET UP:

1x/week onsite in Ortigas Center, Pasig until October 2026. 1/week onsite in BGC starting November 2026.

About the role

The Senior Digital Analyst is responsible for gathering, analyzing, and synthesizing data related to digital marketing efforts. They play a crucial role in providing actionable insights that drive marketing strategies and optimize campaign performance.

The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.

DUTIES AND RESPONSIBILITIES

1) Data Analysis and Interpretation

• Conduct in-depth analysis of marketing data, including website traffic, user behavior, campaign performance, and customer demographics.
• Interpret data to extract actionable insights that inform marketing strategies and tactics.
• Develop, maintain, and continuously improve reporting dashboards using analytics, data visualization, and AI-assisted tools to efficiently transform complex datasets into clear, actionable business insights.
• Leverage AI-assisted analytics and visualization tools to accelerate dashboard creation, automate recurring reporting tasks, identify patterns, and improve the efficiency of data analysis, while validating outputs for accuracy and business relevance.

2) Market Research and Trend Analysis

• Stay updated on industry trends, competitor activities, and emerging technologies.
• Conduct market research to identify new opportunities and consumer behaviors.
• Analyze market trends and provide recommendations for adapting strategies to meet evolving market demands.

3) Campaign Optimization and Performance Tracking

• Monitor and optimize digital marketing campaigns based on performance metrics and KPIs.
• Identify areas for improvement and provide recommendations to enhance campaign effectiveness.
• Collaborate with cross-functional teams to implement changes and improvements.

4) Customer Behavior and Persona Development

• Analyze customer behavior data to create detailed buyer personas.
• Provide insights on customer preferences, pain points, and behaviors to inform marketing strategies.
• Assist in tailoring campaigns to specific customer segments for improved targeting.

5) Client Communication and Insights Presentation

• Present campaign performance, analytics findings, dashboards, and strategic recommendations to clients and internal stakeholders in a clear and compelling manner.
• Translate complex data and technical findings into understandable business narratives and actionable recommendations appropriate to the audience.
• Confidently respond to client questions regarding data, methodology, campaign performance, and recommendations during presentations and discussions.
• Partner with the Client Services team in preparing and delivering client presentations and post-campaign performance discussions.
• Build credibility and trusted relationships with client stakeholders through clear communication, sound analysis, and well-supported recommendations.

We Are Looking For Someone Who

• Has Expertise in data analysis, including proficiency in tools like Google Analytics, CRM systems, and other analytics platforms.
• Is Proficient in marketing automation software, A/B testing, and digital advertising platforms.
• Is Strong in critical thinking, problem-solving, and attention to detail.
• Has Familiarity with SEO, SEM, social media, and content marketing strategies.
• Excellent written, verbal, and presentation skills, with demonstrated experience presenting data-driven insights, dashboards, and strategic recommendations directly to clients and senior stakeholders.
• Ability to simplify complex datasets and analytical concepts into compelling narratives and recommendations for both technical and non-technical audiences.
• Comfortable using AI-assisted analytics, visualization, and productivity tools to enhance data analysis, reporting dashboard development, and insight generation.
• Is Excellent project management and time management skills with the ability to prioritize and meet deadlines.
• Has Effective negotiation skills and resource management.
• Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
• Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
• Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
• Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Analytics, or related field.
• At least 4-6 years of experience in data analysis or a similar position in the digital marketing industry.
• Experience in team management is a plus.
• Proven track record in driving marketing insights and optimizing campaign performance.