Performance Marketing Specialist

M and J Solutions Provider Inc.; Makati; On-site; PHP 558,000 - 781,200; Full time

Benefits offered by this job

13th Month Pay

HMO

Job summary

M and J Solutions Provider Inc. is seeking a Performance Marketing Specialist in Makati to optimize and scale paid media campaigns. Applicants should have a bachelor's degree in a related field and 3+ years of experience in performance marketing. Responsibilities include media buying across platforms like Meta and Google, A/B testing to enhance user conversion, and detailed data reporting on campaign performance. The position offers a full-time role with government-mandated benefits such as 13th Month Pay and HMO coverage.

Qualifications

• 3+ years of specialized experience in Paid ads/Performance Marketing.
• Proven experience managing monthly ad spends with a focus on conversion rather than just likes.

Responsibilities

• Execute and manage paid budgets across Meta ads, Google ads, and other performance channels.
• Analyze the user journey from Ad click to Form Submission to identify and fix drop-off points.
• Set up and maintain tracking pixels, conversion API, and UTM parameters to ensure 100% data accuracy.
• Provide granular weekly reports on ROAS, CPL, and overall funnel health.

Skills

Paid ads/Performance Marketing

Media Buying

A/B Testing

Data Reporting

Audience retargeting

Education

Bachelor's degree in Marketing, Statistics, IT, or a related field

Tools

Meta ads manager

Google ads

Google Analytics 4 (GA4)

Google Tag Manager

Job description

Job Description

On-site - Makati 3-5 Yrs Exp Bachelor Full-time

Government Mandated Benefits

• 13th Month Pay

Insurance Health & Wellness

• HMO

The Performance Marketing Specialist is responsible for the technical setup, optimization, and scaling of paid media campaigns. The primary objective is to maximize ROI by lowering the "Cost per Acquisition" for both recruitment lead and business inquiries through data driven experimentation.

Qualifications

• Bachelor's degree in Marketing, Statistics, IT, or a related field.
• 3+ years of specialized experience in Paid ads/Performance Marketing.
• Proven Experience managing monthly ad spends with a focus on conversion rather than just "likes".

Key Responsibilities

• Media Buying: Execute and manage paid budgets across Meta ads, Google ads, and other performance channels.
• A/B Testing: Analyze the user journey from "Ad click" to "Form Submission" to identify and fix drop-off points.
• Tracking and Attribution: Set up and maintain tracking pixels, conversion API, and UTM parameters to ensure 100% data accuracy.
• Data Reporting: Provide granular weekly reports on ROAS (Return on ad spend), CPL (Cost per lead), and overall funnel health.

Technical Skills

• Platform Mastery: Expert Level Knowledge of Meta ads manager and Google ads.
• Analytics: Advanced proficiency in google analytics 4 (GA4), GTM (Google Tag Manager
• Technical Logic: Understanding of "Full Stack" logic (how websites talk to databases/CRMs)
• Strategy: Strong grasp of audience retargeting, lookalike modelling, and psychological triggers for high-converting ads,

Working Location

Penthouse, 144 Legazpi Street, Legazpi Village, Makati, 1229 Kalakhang Maynila, Philippines