Performance Marketing Specialist

JLT Customs Brokerage; Manila; On-site; PHP 420,000 - 780,000; Full time

Job summary

JLT Customs Brokerage in Manila, Philippines seeks a results-driven Performance Marketing Specialist to plan, execute, monitor, and optimize digital advertising campaigns across Meta, Google, and LinkedIn. You will analyze performance, manage budgets, and collaborate with content and design teams to improve ROAS.

The ideal candidate has experience in lead generation, CRO, and A/B testing, with strong analytical and communication skills to drive results in a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent in Marketing, Advertising, or related field.
• Experience in performance marketing, digital advertising, or lead generation is advantageous.
• Knowledge of Meta Ads Manager, Google Ads, and LinkedIn Ads.
• Experience with analytics, audience targeting, retargeting, and A/B testing.
• Ability to translate data into actionable strategies.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, and LinkedIn.
• Monitor daily performance, manage budgets, and optimize bids to meet objectives.
• Conduct A/B tests on audiences, ad copy, creatives, and offers to improve results.
• Develop retargeting and lookalike audiences to boost lead generation and conversions.
• Prepare weekly reports with insights and optimization recommendations.
• Collaborate with content and design teams to improve creatives based on data.
• Coordinate with web specialists for landing page improvements and CRO strategies.
• Analyze metrics and implement data-driven strategies to maximize ROAS.

Skills

Analytical skills

Campaign optimization

A/B testing

Cross-functional

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

LinkedIn Ads

Job description

Job Description

We are looking for a results-driven Performance Marketing Specialist to plan, execute, monitor, and optimize digital advertising campaigns across multiple platforms. The ideal candidate has a strong understanding of paid media strategies, campaign analytics, lead generation, and conversion rate optimization.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads (Search, Display, and Retargeting), and LinkedIn Ads.

• Monitor daily campaign performance, manage advertising budgets, and optimize bids to achieve campaign objectives.

• Conduct A/B testing on target audiences, ad copy, creatives, and promotional offers to improve campaign effectiveness.

• Develop and manage retargeting and lookalike audiences to improve lead generation and conversion rates.

• Prepare weekly performance reports highlighting campaign results, key insights, and recommended optimization strategies.

• Collaborate with content specialists and graphic designers to develop and improve advertising creatives based on campaign performance data.

• Coordinate with web specialists to provide recommendations for landing page improvements and conversion rate optimization.

• Analyze campaign metrics and implement data-driven strategies to improve marketing performance and maximize return on advertising spend.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field is preferred.

• Relevant experience in performance marketing, digital advertising, paid media, or lead generation is an advantage.

• Knowledge of Meta Ads Manager, Google Ads, and LinkedIn Ads.

• Experience with campaign analytics, audience targeting, retargeting, and A/B testing.

• Ability to interpret marketing data and translate insights into actionable strategies.

• Strong analytical, problem-solving, and organizational skills.

• Good written and verbal communication skills.

• Ability to collaborate effectively with cross-functional teams and meet performance targets.