Performance Marketing Lead

Dempsey Resource Management Inc.; Quezon City; On-site; PHP 800,000 - 1,200,000; Full time

Benefits offered by this job

Performance Bonus

Government Mandated Benefits

Job summary

A leading digital marketing firm in Quezon City is seeking a Performance Marketing Specialist with over 5 years of experience. Responsibilities include managing advertising campaigns and optimizing budgets for profitability across Meta, Google, and TikTok. The ideal candidate is analytical and experienced in performance marketing, capable of conducting A/B testing and driving user acquisition strategies. Competitive benefits and a performance bonus are offered.

Qualifications

• 5+ years of experience in performance marketing, digital advertising, or user acquisition.
• Expertise in paid media buying across various platforms.
• Strong background in A/B testing and conversion rate optimization.
• Experience in affiliate marketing, CPA networks, and traffic partnerships.
• Proven ability to scale ad budgets efficiently while maintaining profitability.
• Proficiency in tracking and analytics tools (GA, UTMs, MMPs).
• Experience in sportsbook or sports betting industry is a plus.
• Highly analytical, data-driven with DAU growth focus.

Responsibilities

• Optimize and scale advertising campaigns across multiple platforms.
• Conduct weekly A/B tests on creatives to boost engagement.
• Expand affiliate networks and monitor source efficiency.
• Retargeting & Reactivation – Execute remarketing with push, SMS, and other placements; use lookalikes.
• Data-Driven Budget Scaling – Allocate budgets based on performance; perform weekly ROAS audits.

Skills

Performance marketing

Digital advertising

Paid media buying

A/B testing

Conversion rate optimization

Analytics tools

Affiliate marketing

Data-driven

Sports betting

Education

Bachelor's degree

Tools

Google Analytics

Meta Ads Manager

MMPs

Meta Ads Manager

Job description

On-site - Quezon City 5-10 Yrs Exp Bachelor Full-time

Share

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

Responsibilities

• Paid Media Management – Optimize and scale advertising campaigns across Meta, Google, TikTok, and Programmatic DSPs. Increase ad spend while maintaining profitable CAC by focusing on high-performing campaigns and cutting underperformers.
• Creative Testing & Optimization – Conduct weekly A/B tests on creatives, refining headlines, CTAs, and offer positioning. Align ad creatives with trending topics and sports events to boost engagement and conversions.
• Affiliate & Traffic Growth – Expand affiliate networks (CPA, revenue share) and onboard new media buyers and traffic sources. Optimize tracking to monitor source efficiency and diversify traffic streams.
• Retargeting & Reactivation – Run aggressive remarketing campaigns using push notifications, SMS, and other placements to bring back inactive users. Leverage lookalike audiences and high-value user segments for reactivation.
• Data-Driven Budget Scaling – Allocate marketing budget based on real‑time performance data. Conduct weekly spend vs. DAU efficiency audits to ensure sustainable growth. Maintain a target ROAS while scaling acquisition efforts.

Requirements

• 5+ years of experience in performance marketing, digital advertising, or user acquisition.
• Expertise in paid media buying across Meta, Google, TikTok, and Programmatic DSPs.
• Strong background in A/B testing, conversion rate optimization, and ad creative performance analysis.
• Experience in affiliate marketing, CPA networks, and traffic partnerships.
• Proven ability to scale ad budgets efficiently while maintaining profitability.
• Proficiency in tracking and analytics tools (Google Analytics, UTM tracking, MMPs, Meta Ads Manager).
• Experience in the sportsbook or sports betting industry is a plus.
• Highly analytical, data-driven, and results-focused with a deep understanding of DAU growth strategies.