Paid Media Specialist (Meta, TikTok, Google Ads)

BruntWork; Philippines; Remote; PHP 276,000 - 551,000; Part time

Job summary

BruntWork is seeking a Paid Media Specialist to plan, build, manage, and optimize campaigns across Meta, TikTok and Google Ads. The role centers on lead generation and driving high-quality leads while communicating results to clients.

The position is 20 hours per week, offering remote work with responsibilities across multiple UK-market campaigns and strict performance metrics such as ROAS, CPA, CPL and CTR.

Qualifications

• Proven hands-on experience with Meta Ads Manager, especially in the UK market.
• Demonstrated ability to manage TikTok and Google Ads campaigns end-to-end.
• Strong lead generation background with focus on measurable outcomes.
• Solid understanding of ROAS, CPA, CPL, CTR and related metrics.
• Experience handling budgets, bidding and audience targeting across platforms.
• Excellent written and spoken English; comfortable communicating results.
• Ability to work remotely and manage multiple client campaigns simultaneously.

Responsibilities

• Plan, build and optimize paid campaigns across Meta, TikTok and Google Ads.
• Lead generation focus: continuously improve lead quality and volume.
• Monitor budgets, pacing and bidding strategies across channels.
• Produce clear performance reports and connect spend to business results.
• Track and optimize with pixels, Conversions API and UTM parameters.

Skills

Meta Ads Manager

TikTok Ads

Google Ads

Lead generation

ROAS / CPA / CPL / CTR

Budget management

Tracking & attribution

English communication

Remote work independence

Multi-client management

Job description

We are looking for a Paid Media Specialist who can plan, build, manage, and continuously optimize paid advertising campaigns across Meta, TikTok, and Google Ads. This role will be heavily focused on lead generation, with responsibility for improving campaign performance and consistently driving high-quality leads.

The ideal candidate is analytical, commercially minded, and comfortable managing campaigns across multiple clients and sectors. You should be confident working with budgets, audience targeting, bidding strategies, campaign performance data, and tracking while being able to clearly communicate results and recommendations.

Schedule:

20 hours per week

Responsibilities

Paid Media Campaign Management

• Build and manage Meta advertising campaigns across Facebook and Instagram.
• Set up and manage TikTok paid campaigns from launch through optimization.
• Manage Google Ads campaigns across Search, Performance Max, and Display.
• Develop and refine campaigns based on client objectives and KPIs.
• Manage campaigns for UK-market clients.
• Ensure campaigns are structured, monitored, and optimized effectively.

Lead Generation & Optimization

• Own and continuously improve lead generation campaigns.
• Optimize campaigns to generate a consistent flow of high-quality leads.
• Monitor lead quality and identify opportunities to improve campaign performance.
• Test audiences, messaging, creative, placements, and campaign strategies.
• Use campaign data to make informed optimization decisions.

Budget & Performance Management

• Monitor and manage campaign budgets and pacing.
• Manage bid strategies and audience targeting across advertising platforms.
• Monitor campaign performance and make adjustments based on results.
• Track key performance indicators including ROAS, CPA, CPL, and CTR.
• Identify underperforming campaigns and implement strategies to improve results.

Reporting & Analytics

• Monitor campaign performance regularly.
• Produce clear and confident performance reports.
• Connect advertising spend to measurable business results.
• Provide insights and recommendations based on campaign data.
• Communicate campaign performance clearly to internal teams and clients when required.

Tracking & Attribution

• Maintain strong tracking and attribution practices across campaigns.
• Work with pixels, Conversions API, and UTM tracking.
• Monitor tracking accuracy and identify potential attribution issues.
• Use available data to understand the customer journey and campaign effectiveness.

Requirements:

• Proven hands-on experience managing Meta Ads Manager, particularly within the UK market.
• Strong experience with Meta advertising across Facebook and Instagram.
• Solid hands-on experience with TikTok Ads, from campaign setup through optimization.
• Strong Google Ads experience across Search and Performance Max; Display experience is also preferred.
• Demonstrable experience running lead generation campaigns.
• Proven ability to improve lead quality and campaign performance over time.
• Strong understanding of ROAS, CPA, CPL, CTR, and other key paid media metrics.
• Experience managing advertising budgets, bid strategies, and audience targeting.
• Strong analytical and problem-solving skills.
• Experience working across multiple clients or campaigns simultaneously.
• Strong understanding of tracking and attribution.
• Familiarity with pixels, Conversions API, and UTM tracking.
• Strong written and verbal English communication skills.
• Ability to work independently and manage priorities in a remote environment.

Preferred:

• Previous experience working in a digital marketing agency.
• Experience managing paid campaigns across multiple industries.
• Experience with Pinterest Ads or other paid social platforms.
• Experience with Google Analytics 4 (GA4).
• Experience with Google Tag Manager (GTM).
• Strong understanding of creative performance and how paid media insights can inform content strategy.
• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations (for full-time roles only)