Paid Media Specialist

Loveridge Digital; Metro Manila; Remote; PHP 900,000 - 2,100,000; Full time

Benefits offered by this job

Remote work

Job summary

Loveridge Digital is seeking a highly skilled growth marketing professional to own end-to-end Meta Ads campaigns. You will architect scalable media portfolios, work with content, copy, and data teams, and ensure optimized customer acquisition while maintaining robust tracking foundations.

Ideal candidates have hands-on Meta Ads Manager experience, strong analytics, and a track record of delivering profitable results in a remote-friendly environment.

Qualifications

• Experience scaling media portfolios directly inside Meta Ads Manager in an agency or fast-growth environment.
• Proven ability to translate client targets into scalable, profitable campaigns.
• Strong understanding of end-to-end funnel architecture from awareness to conversion.

Responsibilities

• Architect performance-driven conversion, catalog sales, and lead-gen frameworks in Meta Ads Manager.
• Develop predictive bidding models and scaling frameworks with CBO/ABO.
• Design multi-step customer journeys balancing top and bottom funnels.
• Monitor daily ad account performance focusing on CAC, CPA, MER, ROAS.
• Lead A/B testing across audiences, creatives, and ad copy.
• Ensure proper integration of Meta Pixel, CAPI, and offline events.
• Maintain compliance with Meta policies and protect account health.

Skills

Meta Ads Manager

Data-driven marketing

Campaign optimization

Executive storytelling

Cross-functional collaboration

Tools

Meta Pixel

Conversions API (CAPI)

Google Tag Manager (GTM)

Job description

This is a Marketing role suited to someone who has experience in agency land and has spent a lot of their time in General Marketing Roles including understands the end to end from sales to delivery – you are a Meta elite, data-driven growth marketer responsible for the strategic architecture, deployment, and performance of scaling media portfolios across the Meta ecosystem (Facebook, Instagram). This role demands a robust balance of analytical engineering and creative strategy to translate client commercial targets into highly optimized, sustainable customer acquisition funnels. Collaborating closely with content creators, copywriters, and data analysts, you'll own the performance lifecycle, ensuring that daily ad spend yields exceptional returns while building future-proof tracking foundations in a rapidly evolving privacy landscape.

Key responsibilities

Architect and structure performance-driven conversion, catalog sales, and lead generation frameworks inside Meta Ads Manager

Formulate and manage predictive bidding models, strategic scaling frameworks, and fluid budget distribution schemas (utilizing CBO and ABO)

Design multi-step customer acquisition paths, balancing top-of-funnel discovery campaigns with highly precise bottom-of-funnel remarketing hooks

Monitor and optimize ad accounts daily against core efficiency indexes, focusing meticulously on CAC, CPA, MER, and Blended ROAS

Design and execute a continuous A/B testing pipeline across target audience segments, ad layouts, conceptual hooks, and body copy variations

Analyze creative exhaustion cycles and performance drops to deliver clear, data-informed asset refresh briefs to production teams

Audit and verify the end-to-end integration of the Meta Pixel, custom offline event uploads, and Conversions API (CAPI) setups

Navigate complex data degradation landscapes using advanced attribution data analysis to reconcile multi-channel platform discrepancies

Maintain strict operational compliance with Meta's advertising policies, proactively securing account healthcare and asset approvals

About you

Hands-on, verifiable experience scaling media portfolios directly inside Meta Ads Manager within an agency or fast-growth corporate environment

Deep working knowledge of web tracking configurations, server-side data event tracking, and Google Tag Manager (GTM) protocols

An exceptional capacity to synthesize complex, multi-touch attribution data into clear, actionable commercial performance trends

High-level self-management skills, remaining completely composed and process-driven while navigating high-stakes ad accounts and fluctuating performance trends

Professional English communication, with a proven ability to translate complex media buying metrics into clear, executive-ready presentations

Active Meta Blueprint Certifications (e.g., Meta Certified Media Buying Professional or Media Science Professional)

Proven track record of managing substantial monthly advertising expenditures specifically across Direct-to-Consumer (DTC) E-commerce or high-intent B2B/B2C Lead Generation sectors

100% remote work from anywhere

Own the strategic architecture of a full-funnel Meta ecosystem, with real influence over acquisition and budget performance

Work at the intersection of paid media, creative strategy, and data-driven growth