Paid Media Specialist (Google Ads & Meta Ads)

Q2 HR Solutions; Metro Manila; On-site; PHP 400,000 - 700,000; Full time

Job summary

Q2 HR Solutions is seeking a results-driven Paid Media Specialist to manage and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other platforms. You will own campaigns, manage budgets, analyze performance, and drive data-driven improvements.

The role requires hands-on experience in paid media, strong knowledge of Google Ads and Meta Ads, and the ability to turn analytics into actionable recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• At least 2 years of hands-on experience in digital advertising, paid media, or performance marketing.
• Strong working knowledge of Google Ads and Meta Ads (Facebook and Instagram).
• Experience managing paid advertising campaigns, including campaign setup, audience targeting, budget management, and performance optimization.
• Knowledge of SEM, A/B testing, and conversion tracking.
• Experience using web analytics platforms such as Google Analytics or similar tools.
• Proficiency in Microsoft Excel or other spreadsheet tools for data analysis and reporting.
• Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable recommendations.
• Excellent communication, coordination, and interpersonal skills.
• Good written and verbal English communication skills.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms.
• Develop advertising strategies aligned with campaign objectives, target audiences, and content requirements.
• Manage assigned advertising budgets, monitor spending, and ensure efficient campaign delivery.
• Execute media buying activities and continuously identify opportunities to improve campaign performance.
• Monitor and analyze advertising performance to identify areas for improvement.
• Conduct A/B testing on ad creatives, audience targeting, and campaign strategies to improve results.
• Ensure accurate conversion tracking and campaign measurement.
• Use performance data and analytics to develop actionable optimization recommendations.
• Implement SEM strategies to improve paid search campaign performance.
• Prepare regular campaign performance reports, highlighting key metrics, insights, and recommendations.
• Collaborate with internal teams to align advertising requirements, creative assets, and campaign objectives.
• Ensure advertising campaigns comply with relevant platform policies and internal requirements.
• Stay updated on digital advertising trends, platform developments, and industry best practices.

Skills

Google Ads

Meta Ads

Campaign Mgmt

A/B Testing

Analytics

Budgeting

Excel

English

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Job description

We're looking for a results-driven Paid Media Specialist to manage and optimize digital advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other digital platforms.

In this role, you'll take ownership of paid advertising campaigns, manage advertising budgets, analyze campaign performance, and implement data-driven strategies to improve campaign effectiveness.

If you're passionate about digital advertising, campaign optimization, and turning marketing data into actionable insights, we'd love to hear from you!

Key Responsibilities

Paid Advertising & Campaign Management

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant digital platforms.
• Develop advertising strategies aligned with campaign objectives, target audiences, and content requirements.
• Manage assigned advertising budgets, monitor spending, and ensure efficient campaign delivery.
• Execute media buying activities and continuously identify opportunities to improve campaign performance.

Campaign Optimization & Analytics

• Monitor and analyze advertising performance to identify areas for improvement.
• Conduct A/B testing on ad creatives, audience targeting, and campaign strategies to improve results.
• Ensure accurate conversion tracking and campaign measurement.
• Use performance data and analytics to develop actionable optimization recommendations.
• Implement search engine marketing (SEM) strategies to improve paid search campaign performance.
• Prepare regular campaign performance reports, highlighting key metrics, insights, and recommendations.
• Collaborate with internal teams to align advertising requirements, creative assets, and campaign objectives.
• Ensure advertising campaigns comply with relevant platform policies and internal requirements.
• Stay updated on digital advertising trends, platform developments, and industry best practices.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• At least 2 years of hands‑on experience in digital advertising, paid media, or performance marketing.
• Strong working knowledge of Google Ads and Meta Ads (Facebook and Instagram).
• Experience managing paid advertising campaigns, including campaign setup, audience targeting, budget management, and performance optimization.
• Knowledge of Search Engine Marketing (SEM), A/B testing, and conversion tracking.
• Experience using web analytics platforms such as Google Analytics or similar tools.
• Proficiency in Microsoft Excel or other spreadsheet tools for data analysis and reporting.
• Strong analytical and problem‑solving skills, with the ability to translate campaign data into actionable recommendations.
• Excellent communication, coordination, and interpersonal skills.
• Good written and verbal English communication skills.

What Makes You a Strong Candidate?

• You're confident managing paid advertising campaigns from setup to optimization.
• You understand how to improve advertising efficiency through data analysis and testing.
• You're comfortable working with campaign budgets, reporting tools, and performance metrics.
• You can work collaboratively with different teams while taking ownership of campaign results.