Online Digital Marketing Executive (Meta/Google/Tiktok Ads)

Andes; Makati; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Andes in Makati, Philippines, seeks an Online Digital Marketing Executive to lead paid advertising campaigns on Meta, Google, and TikTok. The role demands strong analytical abilities and hands-on experience in digital performance marketing to enhance campaign effectiveness and drive conversions.

The ideal candidate should have proven experience in managing budgets and optimizing campaigns based on data-driven insights. If you are results-oriented and eager to stay abreast of marketing trends, we encourage you to apply.

Qualifications

• Proven experience in digital performance marketing.
• Hands-on experience with Meta Ads (Facebook & Instagram).
• Experience managing Google Ads (Search, Display, YouTube).
• Experience with TikTok Ads is required.

Responsibilities

• Plan, launch, and manage paid advertising campaigns on Meta Ads, Google Ads, and TikTok Ads.
• Conduct audience targeting, A/B testing, and budget allocation.
• Monitor daily ad performance and optimize based on KPIs.
• Create and manage ad creatives in collaboration with designers.
• Analyze campaign data and prepare performance reports.

Skills

Digital performance marketing

Meta Ads (Facebook & Instagram)

Google Ads management

TikTok Ads management

Analytical skills

Education

Bachelor's degree in Marketing, Business or related field

Tools

Meta Ads Manager

Google Ads & Google Analytics

TikTok Ads Manager

Job description

Job Overview

We are seeking a results-driven Online Digital Marketing Executive to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads. The ideal candidate has strong analytical skills, a performance-marketing mindset, and hands‑on experience managing budgets to drive conversions, traffic, and ROI.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns on Meta Ads, Google Ads, and TikTok Ads
• Conduct audience targeting, A/B testing, and budget allocation to maximize campaign performance
• Monitor daily ad performance and optimize campaigns based on KPIs such as CTR, CPA, ROAS, and conversions
• Create and manage ad creatives in collaboration with designers and content teams
• Analyze campaign data and prepare performance reports with actionable insights
• Stay up to date with platform updates, ad policies, and digital marketing trends
• Manage tracking tools such as Meta Pixel, Google Tag Manager, and conversion tracking
• Coordinate with internal teams to align campaigns with business goals

Required Skills & Experience

• Proven experience in digital performance marketing
• Hands‑on experience with Meta Ads (Facebook & Instagram)
• Experience managing Google Ads (Search, Display, YouTube)
• Experience with TikTok Ads is required
• Strong analytical skills and data‑driven decision‑making
• Knowledge of audience segmentation, retargeting, and lookalike audiences

Tools & Platforms

• Meta Ads Manager
• Google Ads & Google Analytics
• TikTok Ads Manager

Qualifications

• Bachelors degree in Marketing, Business, or a related field (preferred but not required)
• Ability to manage multiple campaigns and meet deadlines
• Strong communication and collaboration skills